Swedish branding and design studio Forsman & Bodenfors has recently launched their new site with loads of great new work. Forsman and Bodenfors started off 2013 by winning Interactive Agency of the Year by Art Directors Club and has been ranked one of the best agencies in the world. Amongst their recent work is this brilliant campaign to aid the homeless people of Gothenburg.
Faktum is a monthly street newspaper in Gothenburg working with the socially vulnerable, together with Forsman & Bodenfors they created this social media campaign which goal was to raise awarness about homelessness in Sweden and to engage people to aid their cause.
“Gothenburg has about 3,400 homeless people. Most of them find a roof over their heads with a friend or at a refuge, but some sleep in the open air.We have chosen ten of the places where they might spend the night – and made it possible for you to book them. Just like any hotel.You can book one for yourself, or as a gift for somebody else. Either way the money goes to our work for homeless and socially vulnerable people.”
Each “room” has it’s own tourist like description:
“Feel the city’s pulse from dawn to dusk at Gullbergsvass. This delightful dwelling is just a stroll from the romantic Dreamer’s Quay: a source of inspiration to musicians and artists alike. And all under the noble eye of the Skansen Lion from his centuries old fortress.”
Head over to the campaign website if you feel like booking in http://en.faktumhotels.com/