Comments on: Paul Rand – Ford logo

By: Chris

Chris — Thu, 12 Nov 2009 10:45:06 +0000

It looks like the OR is getting spit-roasted by the F and D. Might have washed in the 60′s, but probably would have had to be changed anyway now

By: Dan

Dan — Wed, 11 Nov 2009 19:17:41 +0000

I don’t think there is anything nice about this. Almost all of the negative space and counter forms feel awkward to me. Ford’s logo works for me as is.

By: Calvin H

Calvin H — Wed, 01 Apr 2009 18:30:28 +0000

He gave Ford what they wanted and they rejected the logo. They had told him to design something that says innovative. Instead they went with something that says quality (the current script font). It goes to show how clients shift their goals (or further realize them) in the middle of a logo design.
Calvin

By: JR

JR — Thu, 08 Jan 2009 00:27:30 +0000

I’m a ford guy. So I love it. It may have been too big a risk for a company steeped in a family name. They already had the youth market with the Mustang, whay go after it with your whole brand ID.

By: Malikov

Malikov — Thu, 26 Jun 2008 03:29:34 +0000

I think this Rand’s logo would be a great design for some high-ranking bicycle race like tour de france, or a logo for a company that makes sport tires. Actually I see a man in glasses watching F1. Not Ford at all. Ford’s current logo on a car seems out of place, to me, and the designers trying to shape a ford around the oval — pitiful. But I like the current logo. It’s simple and readable. The biggest problem that I see with it is the blue background. This rather provincial idea to bind logo to certain colors to produce some modern coat-of-arms with some new age heraldy is way out-of-date. Cheers

By: Lech

Lech — Sun, 20 Apr 2008 20:51:09 +0000

Hi,

Dear collegues, it is much deeper thought in Ford’s logo then you all think… Firstly, at 60′ Ford logo was already outdated, secondly, Rand’s idea was to introduce Art Nouveau elements, Hnry Ford III, rejected this new design on the grounds that it is too radical. Thirdly, an oval shale and are to recall a racing track… Paul Rand has printed in offset a whole presentation booklet. None of todays designed would go so far in time, efford and costs to try convince a client…

regards,
Lech

By: Trish

Trish — Tue, 26 Feb 2008 14:44:03 +0000

I don’t like the logo upon first seeing it; however, after looking closely at it, there is much going on. You can pick out an abstract vehicle in the way the ‘o’ and ‘d’ make the tires. There does seem to be an abstract person in there in a couple of different ways. The more you look at it, the more you see. No, I don’t think it would work on a car, but it is genius and ahead of its time as stated.

At least Ford’s current logo doesn’t look like someone in a sombrero like Toyota’s does. Toyota’s current logo is my least favorite car logo of all time.

By: Michelle

Michelle — Tue, 26 Feb 2008 08:02:20 +0000

Whoever made the new logo took some ideas from Rand because the new one has “Ford” enclosed in a circle.

By: Gabriel

Gabriel — Wed, 20 Feb 2008 12:19:57 +0000

ORAL-B

By: Sally

Sally — Tue, 19 Feb 2008 08:15:48 +0000

Hey, I’m a new budding typographer (on a uni design course) so I’m only just starting tp learn the terminology behind it all. My thoughts on the logo are pretty much what has already been mentioned. However, even though it wasn’t used I think that it has a certain classic style about it. Even now, the way in which the spur on the bowl of the ‘D’ is used to finish off the ‘r’ I think is genius! Also, I like how the extension of the ‘F’ is used to fill some unused space, as well as acting as a boarder in which the whole design fits into. I’m designing some typography myself at the moment and all I can say is that it has inspired me!!!!