Comments on: You know you’re not the first http://www.formfiftyfive.com/2008/07/you-know-youre-not-the-first/ Design inspiration from around the world. Mon, 13 Feb 2012 16:17:29 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: bloke http://www.formfiftyfive.com/2008/07/you-know-youre-not-the-first/#comment-23274 bloke Tue, 12 Jan 2010 12:27:11 +0000 http://www.formfiftyfive.com/?p=1606#comment-23274 Ladies. You've been 'had' by a photoshopped joke ad. 'Thank you for taking the time to contact us regarding an advertisement you have seen online. After consultation with our Advertising Department, I can assure you that this advertisement has no direct affiliation with BMW. We understand your sentiments and we as a company would not endorse such an advertisement. The BMW Logo has been used for fraudulent purposes and the details have been passed to the relevant department. I am sorry that you have had cause to contact us under these circumstances and for any upset that this has caused. Yours sincerely BMW Group UK' Ladies. You’ve been ‘had’ by a photoshopped joke ad.

‘Thank you for taking the time to contact us regarding an advertisement you have seen online.

After consultation with our Advertising Department, I can assure you that this advertisement has no direct affiliation with BMW. We understand your sentiments and we as a company would not endorse such an advertisement.

The BMW Logo has been used for fraudulent purposes and the details have been passed to the relevant department.

I am sorry that you have had cause to contact us under these circumstances and for any upset that this has caused.

Yours sincerely

BMW Group UK’

]]> By: Mike http://www.formfiftyfive.com/2008/07/you-know-youre-not-the-first/#comment-22931 Mike Sat, 05 Dec 2009 21:23:06 +0000 http://www.formfiftyfive.com/?p=1606#comment-22931 I agree that this is in poor taste. At first I thought it was a great ad until I read the caption. She is very beautiful, like a nice BMW is beutiful, but I personally do not like to look down at a beutiful woman I am in bed with and think about the fact that she may have been with other men. Not that I am all purest and think every woman I am with should be a virgin or anything. I also agree that it is putting a woman into the possesion category and that too is disgusting. Beutiful women in car ads are perfectly appropriate in my opinion. Good looking men in a car ad is also perfectly acceptable... with or without clothes, either gender... but the caption totally ruins what could have been a great ad without any caption. A good caption could have been "Impress her even more than you do today..." -- which would have appealed to a man wanting to feel like he pleases a woman in and out of the bedroom. I agree that this is in poor taste. At first I thought it was a great ad until I read the caption. She is very beautiful, like a nice BMW is beutiful, but I personally do not like to look down at a beutiful woman I am in bed with and think about the fact that she may have been with other men. Not that I am all purest and think every woman I am with should be a virgin or anything. I also agree that it is putting a woman into the possesion category and that too is disgusting.

Beutiful women in car ads are perfectly appropriate in my opinion. Good looking men in a car ad is also perfectly acceptable… with or without clothes, either gender… but the caption totally ruins what could have been a great ad without any caption. A good caption could have been “Impress her even more than you do today…” — which would have appealed to a man wanting to feel like he pleases a woman in and out of the bedroom.

]]> By: Kat http://www.formfiftyfive.com/2008/07/you-know-youre-not-the-first/#comment-22400 Kat Thu, 29 Oct 2009 14:24:31 +0000 http://www.formfiftyfive.com/?p=1606#comment-22400 My main problem with this ad is that the girl looks 12 years old. My main problem with this ad is that the girl looks 12 years old.

]]> By: Martin B http://www.formfiftyfive.com/2008/07/you-know-youre-not-the-first/#comment-21539 Martin B Wed, 26 Aug 2009 11:03:19 +0000 http://www.formfiftyfive.com/?p=1606#comment-21539 Oh dear, oh dear. No amount of marketing-speak will change this advert, its connotations, or its perception. Let's break down this image properly… - It's a naked woman, who by the looks of the photo is in a compromising situation. - It's an advert for BMW. - So it compares a car that a man would want to drive, to a woman that he would want to "ride", and then attempts to qualify this comparison with a tagline eluding to fact that someone else might have done this before him. Simple as that. Dated, not very creative, and pretty embarrassing for BMW. http://www.youtube.com/watch?v=mtoyLPROLZI Oh dear, oh dear. No amount of marketing-speak will change this advert, its connotations, or its perception. Let’s break down this image properly…

- It’s a naked woman, who by the looks of the photo is in a compromising situation.

- It’s an advert for BMW.

- So it compares a car that a man would want to drive, to a woman that he would want to “ride”, and then attempts to qualify this comparison with a tagline eluding to fact that someone else might have done this before him.

Simple as that. Dated, not very creative, and pretty embarrassing for BMW.

http://www.youtube.com/watch?v=mtoyLPROLZI

]]> By: ShadowPhoenix82 http://www.formfiftyfive.com/2008/07/you-know-youre-not-the-first/#comment-21529 ShadowPhoenix82 Tue, 25 Aug 2009 16:32:57 +0000 http://www.formfiftyfive.com/?p=1606#comment-21529 I feel many people are perceiving the ad\'s intended message conversely. The intention is not to reduce the woman\'s value to that of a used car, but to increase the car\'s value to that of a desirable woman. You\'re all assuming that BMW thinks their used cars are crap, and they don\'t. They truly don\'t, according to this. If any of you are married, it\'s very possible that you found that person after you and they have separately been through the ups and down of various relationships, and those experiences shaped you both into what you are. You probably don\'t love your mate any less for that week spent in jail during college or that drunken threesome that happened at a Christmas party years before you met. Despite that stuff, your lover retains it\'s value, and BMW was trying to evoke the same feeling of unconditional desire to their cars. Sure, you\'re not the first driver, but even after five years on the road and a few previous owners, the sound of its engine and the feels of its seat surrounding you still brings a smile to your face and a rush of first love excitement. Even if it\'s not the first for the car. Of course, in ads, all this has to be conveyed as simply and quickly as possible so...they went the the simple phrase and the single picture they chose. They\'re implying that the woman pictured has experience, has baggage, but when you look at her and when you\'re with her all you perceive is beauty and pleasure, and BMW hoped that you would feel the same when looking at their used car line, respecting and desiring it as much as you might any of their new cars. So, if you don\'t like the way the ad makes you feel, that\'s understandable. But that\'s no one\'s fault. Don\'t blame BMW and say it is not an intelligent ad. It\'s just that as humans we are all so varied and unique that any simple advertisement cannot hope to always inspire everyone. But for those that understand and appreciate the message of this ad, they are no more deserving of insult than BMW or those who do not appreciate this ad are. I feel many people are perceiving the ad\’s intended message conversely. The intention is not to reduce the woman\’s value to that of a used car, but to increase the car\’s value to that of a desirable woman. You\’re all assuming that BMW thinks their used cars are crap, and they don\’t. They truly don\’t, according to this. If any of you are married, it\’s very possible that you found that person after you and they have separately been through the ups and down of various relationships, and those experiences shaped you both into what you are. You probably don\’t love your mate any less for that week spent in jail during college or that drunken threesome that happened at a Christmas party years before you met. Despite that stuff, your lover retains it\’s value, and BMW was trying to evoke the same feeling of unconditional desire to their cars. Sure, you\’re not the first driver, but even after five years on the road and a few previous owners, the sound of its engine and the feels of its seat surrounding you still brings a smile to your face and a rush of first love excitement.

Even if it\’s not the first for the car.

Of course, in ads, all this has to be conveyed as simply and quickly as possible so…they went the the simple phrase and the single picture they chose. They\’re implying that the woman pictured has experience, has baggage, but when you look at her and when you\’re with her all you perceive is beauty and pleasure, and BMW hoped that you would feel the same when looking at their used car line, respecting and desiring it as much as you might any of their new cars.

So, if you don\’t like the way the ad makes you feel, that\’s understandable. But that\’s no one\’s fault. Don\’t blame BMW and say it is not an intelligent ad. It\’s just that as humans we are all so varied and unique that any simple advertisement cannot hope to always inspire everyone. But for those that understand and appreciate the message of this ad, they are no more deserving of insult than BMW or those who do not appreciate this ad are.

]]> By: Martin B http://www.formfiftyfive.com/2008/07/you-know-youre-not-the-first/#comment-21486 Martin B Fri, 21 Aug 2009 09:45:26 +0000 http://www.formfiftyfive.com/?p=1606#comment-21486 It's not big, it's not clever, and it's surely far too lame to actually be considered offensive. I'm pretty sure I know exactly who's responsible for this ad… http://www.youtube.com/watch?v=0F0UsqnuBss It’s not big, it’s not clever, and it’s surely far too lame to actually be considered offensive. I’m pretty sure I know exactly who’s responsible for this ad…

http://www.youtube.com/watch?v=0F0UsqnuBss

]]> By: Alex http://www.formfiftyfive.com/2008/07/you-know-youre-not-the-first/#comment-21485 Alex Fri, 21 Aug 2009 08:15:23 +0000 http://www.formfiftyfive.com/?p=1606#comment-21485 Lazy & degrading. Shit advertising using not-very-clever tactics to get airtime. Would prefer to see less of this on here. Lazy & degrading.

Shit advertising using not-very-clever tactics to get airtime. Would prefer to see less of this on here.

]]> By: Jayne 13 http://www.formfiftyfive.com/2008/07/you-know-youre-not-the-first/#comment-21482 Jayne 13 Fri, 21 Aug 2009 04:16:05 +0000 http://www.formfiftyfive.com/?p=1606#comment-21482 Thank you Matt McArthur and for the few other men posting here that can see this for what it is and rise above. The world could use a few more thinkers like you... Thank you Matt McArthur and for the few other men posting here that can see this for what it is and rise above. The world could use a few more thinkers like you…

]]> By: Fawzi http://www.formfiftyfive.com/2008/07/you-know-youre-not-the-first/#comment-19306 Fawzi Sun, 05 Apr 2009 14:45:29 +0000 http://www.formfiftyfive.com/?p=1606#comment-19306 Guys, anyone knows the name of this lady? Guys,

anyone knows the name of this lady?

]]> By: Joseph Maguire http://www.formfiftyfive.com/2008/07/you-know-youre-not-the-first/#comment-15693 Joseph Maguire Fri, 07 Nov 2008 21:03:48 +0000 http://www.formfiftyfive.com/?p=1606#comment-15693 This didn't fail. I don't think I'd say it succeeded either. In fact I would say this screwed with brand perception of BMW and at the same time got publicity. Look at all of you enraged that is good for short term that's free press. That's Return on investment. Saying is the demographic all men... No of course not. This ad is elitist and sexest, and presents the brand of BMW for people who think they deserve to be at the front of the line because they can afford it. It's annoying & degrading. but that's why your pissed. Regardless of the people who are ethically correct in saying this ad is so 1980s, a selfish bloke who hears this story second hand well he just laughed and thought to himself oh I get it. It's not right or ethical but its advertising. And I say good job stirring up the pot BMW, but -1 to your brand perception. This didn’t fail. I don’t think I’d say it succeeded either. In fact I would say this screwed with brand perception of BMW and at the same time got publicity. Look at all of you enraged that is good for short term that’s free press. That’s Return on investment. Saying is the demographic all men… No of course not. This ad is elitist and sexest, and presents the brand of BMW for people who think they deserve to be at the front of the line because they can afford it. It’s annoying & degrading. but that’s why your pissed.

Regardless of the people who are ethically correct in saying this ad is so 1980s, a selfish bloke who hears this story second hand well he just laughed and thought to himself oh I get it. It’s not right or ethical but its advertising. And I say good job stirring up the pot BMW, but -1 to your brand perception.

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