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Inspiration / Pepsi— Rebrand

New Pepsi bottles

You’ve probably by now seen the Pepsi rebrand by Arnell Group, well here’s a sneak preview of the new bottles.

via Brand New


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Author: Sean
Posted: 24th October 2008
Comment feed: RSS 2.0
Filed as: Misc

Liked that? Try these:

five santa 1 fff-preview-31

What do you think?

    Chris
    24th Oct 2008
    9:29 am

  1. If it aint broke…


    2. Jack
    24th Oct 2008
    9:38 am

  2. Whats the bastardised logo on each bottle all about? Seems strange to alter such a recognizable brand…


    3. Glenn
    24th Oct 2008
    9:42 am

  3. When I saw this on Brand New last week I though it was a joke!? It looks like someone just hacked away at it with the illustrator warp tool!


    4. Tom
    24th Oct 2008
    9:47 am

  4. that type looks like a student did it


    5. Sean
    24th Oct 2008
    9:47 am

  5. I see what they’ve tried, but it just isn’t working. Such an iconic mark that was so beautifully simple, had so much herritage and recgnisability, and now they’ve bastardised it. Such a shame.

    Scroll down the comments on Brand New and somebody’s done a quick visual of that bottle with the ‘old’ logo on it. So much better.

    That’s going to date in about half an hour.


    6. Nikolay
    24th Oct 2008
    10:04 am

  6. Yay for the USA design. Haha.


    7. Grafikcache
    24th Oct 2008
    10:36 am

  7. Oh dear god….


    8. Cookie
    24th Oct 2008
    11:00 am

  8. Utter guff.
    To even say that a student designed it is giving students a bad rep!
    The font is awful.


    9. andy
    24th Oct 2008
    11:57 am

  9. anyone for a game of marbles?

    whats the circle underneath the logo for?
    well smart.


    10. Glenn
    24th Oct 2008
    12:37 pm

  10. I’m still no sure if this is serious? It’s got to be some shitty hoax…though I can’t think of a good reason why.

    It just seems so rushed! If they actually launch this design they’ll have to change it again next month!


    11. James
    24th Oct 2008
    1:06 pm

  11. It looks very familiar to teh Korean Airways logo…it also looks like a mark that would be more suited to a Petrol Station rather than a soft drink. Also the variation of the logo between the 3 drinks doesnt make any sense whatsoever..I thought this was Pepsi trying to have a laugh with some viral advertising, but apparantly this is Pepsi’s new look. Coke’s nicer anyway


    12. Alex B
    24th Oct 2008
    2:28 pm

  12. These were the best http://www.alexbroadhurst.com/pepsi_cans.jpg


    13. Jack
    24th Oct 2008
    3:02 pm

  13. Couldn’t agree more Alex, the original brand was becoming a bit of classic in its own right. Note quite to the same degree as Coke, obviously, but a classic nonetheless.

    If this new identity is legit, it looks like an expensive step back.


    14. Sean
    24th Oct 2008
    3:02 pm

  14. Nice find Alex! Totally agree, that’s so confident, would have great standout…


    15. andy
    24th Oct 2008
    3:29 pm

  15. this doesnt quite hit this high note…
    http://bigrikcouk.brinkster.net/images/gareth_pepsi.jpg


    16. Jack
    24th Oct 2008
    3:53 pm

  16. I was in Zara looking for a nice cosy winter jacket lastnight – they were playing Gareth Gates tracks. Left in disgust, obviously.


    17. GreenJelly
    26th Oct 2008
    11:22 pm

  17. Easy now. It’s just the credit crunch. Not everyone can afford fonts, JJB sports opted for a nice little Dafont number recently, seems that Pepsi couldn’t resist a bit of that action. I especially like the post-rationalisation of the ’smiles’ for the Pepsi mark. It’s b*ll*cks. Drink Coke for f*ck’s sake.


    18. Vic
    30th Oct 2008
    2:24 pm

  18. It makes no sense. They all look like Rola Cola Pepsi knock-offs you used to get in the cash-and-carry.


    19. rednexmama
    2nd Nov 2008
    5:46 am

  19. Whoo… guess this shows where my head’s at but… does no one else think that bottle is creepily dildo-like? No? Honestly, look at it again!


    20. Vinny
    23rd Dec 2008
    8:08 pm

  20. Are they serious? This is horrible!


    21. dc
    6th Jan 2009
    3:19 pm

  21. Honestly – this is horrendous.


    22. akrokdesign
    6th Apr 2009
    11:29 am

  22. haha…still sooooooooooo bad. fyi. i don’t buy pepsi anymore.


    23. Ars Logo Design
    9th May 2009
    2:32 pm

  23. It happens again and again: each time Pepsi has had its logo revamped, everybody thinks it’s still worse than the one it’s replacing. I think it’s like a ‘Pepsi logo karma’. But I’m sure it’ll grow on us until the next logo facelift will make us feel that this one wasn’t that bad.


    24. HJ
    1st Oct 2009
    8:32 am

  24. Do the bottles look like dicks?? :-)


    25. LukeTonge
    1st Oct 2009
    10:20 am

  25. Someone needs to see a specialist…


    26. grumpy creative
    9th Oct 2009
    5:49 pm

  26. yep, its’ a cock up alright


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