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Inspiration / Pepsi— Rebrand

New Pepsi bottles

You’ve probably by now seen the Pepsi rebrand by Arnell Group, well here’s a sneak preview of the new bottles.

via Brand New


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Author: Sean
Posted: 24th October 2008
Comment feed: RSS 2.0
Filed as: Misc

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santa five 1 Brand

What do you think?

    Chris
    24th Oct 2008
    9:29 am

  1. If it aint broke…


    2. Jack
    24th Oct 2008
    9:38 am

  2. Whats the bastardised logo on each bottle all about? Seems strange to alter such a recognizable brand…


    3. Glenn
    24th Oct 2008
    9:42 am

  3. When I saw this on Brand New last week I though it was a joke!? It looks like someone just hacked away at it with the illustrator warp tool!


    4. Tom
    24th Oct 2008
    9:47 am

  4. that type looks like a student did it


    5. Sean
    24th Oct 2008
    9:47 am

  5. I see what they’ve tried, but it just isn’t working. Such an iconic mark that was so beautifully simple, had so much herritage and recgnisability, and now they’ve bastardised it. Such a shame.

    Scroll down the comments on Brand New and somebody’s done a quick visual of that bottle with the ‘old’ logo on it. So much better.

    That’s going to date in about half an hour.


    6. Nikolay
    24th Oct 2008
    10:04 am

  6. Yay for the USA design. Haha.


    7. Grafikcache
    24th Oct 2008
    10:36 am

  7. Oh dear god….


    8. Cookie
    24th Oct 2008
    11:00 am

  8. Utter guff.
    To even say that a student designed it is giving students a bad rep!
    The font is awful.


    9. andy
    24th Oct 2008
    11:57 am

  9. anyone for a game of marbles?

    whats the circle underneath the logo for?
    well smart.


    10. Glenn
    24th Oct 2008
    12:37 pm

  10. I’m still no sure if this is serious? It’s got to be some shitty hoax…though I can’t think of a good reason why.

    It just seems so rushed! If they actually launch this design they’ll have to change it again next month!


    11. James
    24th Oct 2008
    1:06 pm

  11. It looks very familiar to teh Korean Airways logo…it also looks like a mark that would be more suited to a Petrol Station rather than a soft drink. Also the variation of the logo between the 3 drinks doesnt make any sense whatsoever..I thought this was Pepsi trying to have a laugh with some viral advertising, but apparantly this is Pepsi’s new look. Coke’s nicer anyway


    12. Alex B
    24th Oct 2008
    2:28 pm

  12. These were the best http://www.alexbroadhurst.com/pepsi_cans.jpg


    13. Jack
    24th Oct 2008
    3:02 pm

  13. Couldn’t agree more Alex, the original brand was becoming a bit of classic in its own right. Note quite to the same degree as Coke, obviously, but a classic nonetheless.

    If this new identity is legit, it looks like an expensive step back.


    14. Sean
    24th Oct 2008
    3:02 pm

  14. Nice find Alex! Totally agree, that’s so confident, would have great standout…


    15. andy
    24th Oct 2008
    3:29 pm

  15. this doesnt quite hit this high note…
    http://bigrikcouk.brinkster.net/images/gareth_pepsi.jpg


    16. Jack
    24th Oct 2008
    3:53 pm

  16. I was in Zara looking for a nice cosy winter jacket lastnight – they were playing Gareth Gates tracks. Left in disgust, obviously.


    17. GreenJelly
    26th Oct 2008
    11:22 pm

  17. Easy now. It’s just the credit crunch. Not everyone can afford fonts, JJB sports opted for a nice little Dafont number recently, seems that Pepsi couldn’t resist a bit of that action. I especially like the post-rationalisation of the ’smiles’ for the Pepsi mark. It’s b*ll*cks. Drink Coke for f*ck’s sake.


    18. Vic
    30th Oct 2008
    2:24 pm

  18. It makes no sense. They all look like Rola Cola Pepsi knock-offs you used to get in the cash-and-carry.


    19. rednexmama
    2nd Nov 2008
    5:46 am

  19. Whoo… guess this shows where my head’s at but… does no one else think that bottle is creepily dildo-like? No? Honestly, look at it again!


    20. Vinny
    23rd Dec 2008
    8:08 pm

  20. Are they serious? This is horrible!


    21. dc
    6th Jan 2009
    3:19 pm

  21. Honestly – this is horrendous.


    22. akrokdesign
    6th Apr 2009
    11:29 am

  22. haha…still sooooooooooo bad. fyi. i don’t buy pepsi anymore.


    23. Ars Logo Design
    9th May 2009
    2:32 pm

  23. It happens again and again: each time Pepsi has had its logo revamped, everybody thinks it’s still worse than the one it’s replacing. I think it’s like a ‘Pepsi logo karma’. But I’m sure it’ll grow on us until the next logo facelift will make us feel that this one wasn’t that bad.


    24. HJ
    1st Oct 2009
    8:32 am

  24. Do the bottles look like dicks?? :-)


    25. LukeTonge
    1st Oct 2009
    10:20 am

  25. Someone needs to see a specialist…


    26. grumpy creative
    9th Oct 2009
    5:49 pm

  26. yep, its’ a cock up alright


    27. PHIL AINLEY
    31st Mar 2010
    1:04 pm

  27. Utter rubbish. It sits on the shelves and struggles to compete with the Cheap N Cheerful brands in the Pound Shops in Britain.
    It has no shelf impact and has lost its iconic feel that the 1973 logo provided for the product.
    This is design for design’s sake and is a project that should not have been undertaken.


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