Comments on: Five— Rebrand http://www.formfiftyfive.com/2008/11/five-rebrand/ Design inspiration from around the world. Mon, 13 Feb 2012 16:17:29 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: racar http://www.formfiftyfive.com/2008/11/five-rebrand/#comment-15856 racar Thu, 13 Nov 2008 21:32:43 +0000 http://www.formfiftyfive.com/?p=2820#comment-15856 of course its looks like a logo for Daz.. Five is the Tv equivalent. I've been trying to look at this rebrand objectively as I think Dixon Baxi are usually extremely good.. however... The logo I can understand. The old Five identity (although I loved it visually) was aloof at times and didn't really fit with the 'brand'. it was a well thought through stylised look for an ill thought through channel of crap. this one fits the bill much better. its brash, it feels a bit throw away and it'll date in weeks. the idents are a strange collection, its a lovely idea to commission different idents from different artists but I don't think they work at all.. a mixture of old ideas and slick but dull motion graphics. still, maybe thats what the Five punters want. I suppose one thing to be thankful for is that Five seem to have got over wnating to be Channel 4 for a while. as they just don't have the vision or creativity to live up to it. I reckon much of this rebrand was design by committee. of course its looks like a logo for Daz.. Five is the Tv equivalent. I’ve been trying to look at this rebrand objectively as I think Dixon Baxi are usually extremely good.. however… The logo I can understand. The old Five identity (although I loved it visually) was aloof at times and didn’t really fit with the ‘brand’. it was a well thought through stylised look for an ill thought through channel of crap. this one fits the bill much better. its brash, it feels a bit throw away and it’ll date in weeks. the idents are a strange collection, its a lovely idea to commission different idents from different artists but I don’t think they work at all.. a mixture of old ideas and slick but dull motion graphics. still, maybe thats what the Five punters want. I suppose one thing to be thankful for is that Five seem to have got over wnating to be Channel 4 for a while. as they just don’t have the vision or creativity to live up to it. I reckon much of this rebrand was design by committee.

]]> By: Euan http://www.formfiftyfive.com/2008/11/five-rebrand/#comment-15843 Euan Thu, 13 Nov 2008 14:05:49 +0000 http://www.formfiftyfive.com/?p=2820#comment-15843 Neil your spot on! i thought of Daz washing powder when i first saw it. Not to say that it is Daz, and not one of its fabric cleaning competitors. For me.. it's like someone has ran up to Tony Brook and slapped him in the face. It's doesn't have the instant appeal of the old... why move away from something that has more to offer? Bad times. Neil your spot on! i thought of Daz washing powder when i first saw it. Not to say that it is Daz, and not one of its fabric cleaning competitors.

For me.. it’s like someone has ran up to Tony Brook and slapped him in the face. It’s doesn’t have the instant appeal of the old… why move away from something that has more to offer? Bad times.

]]> By: Gil http://www.formfiftyfive.com/2008/11/five-rebrand/#comment-15835 Gil Thu, 13 Nov 2008 11:22:20 +0000 http://www.formfiftyfive.com/?p=2820#comment-15835 Looking at the application of the brand it grows on you but the first reaction to seeing it on TV but each time I'm exposed to it on TV I can't help feel, like a few others here, it's dated and can't hold it's own as much as the previous identity by Spin could. Some of the onscreen visuals that go with application look pretty sweet though in places. I guess it's always very difficult branding something as huge as a TV channel and a terrestrial one for that must be a huge challenge. You'll never please everyone. Looking at the application of the brand it grows on you but the first reaction to seeing it on TV but each time I’m exposed to it on TV I can’t help feel, like a few others here, it’s dated and can’t hold it’s own as much as the previous identity by Spin could.

Some of the onscreen visuals that go with application look pretty sweet though in places. I guess it’s always very difficult branding something as huge as a TV channel and a terrestrial one for that must be a huge challenge. You’ll never please everyone.

]]> By: Ellie http://www.formfiftyfive.com/2008/11/five-rebrand/#comment-15828 Ellie Thu, 13 Nov 2008 09:18:13 +0000 http://www.formfiftyfive.com/?p=2820#comment-15828 Although it is a given improvement on the old logo I cant help feel it is dated and a half hearted attempt to bring the channel into the mainstream. It isnt fresh or new in any way. A sandwich of 'seen' graphic devices. Although it is a given improvement on the old logo I cant help feel it is dated and a half hearted attempt to bring the channel into the mainstream. It isnt fresh or new in any way. A sandwich of ‘seen’ graphic devices.

]]> By: APB http://www.formfiftyfive.com/2008/11/five-rebrand/#comment-15815 APB Wed, 12 Nov 2008 22:27:47 +0000 http://www.formfiftyfive.com/?p=2820#comment-15815 Feels more suitable for the channel than the old. Feels more suitable for the channel than the old.

]]> By: Neil http://www.formfiftyfive.com/2008/11/five-rebrand/#comment-15810 Neil Wed, 12 Nov 2008 16:43:25 +0000 http://www.formfiftyfive.com/?p=2820#comment-15810 Looks like a logo for washing powder Looks like a logo for washing powder

]]> By: katie http://www.formfiftyfive.com/2008/11/five-rebrand/#comment-15808 katie Wed, 12 Nov 2008 16:41:29 +0000 http://www.formfiftyfive.com/?p=2820#comment-15808 it ain't growing on me.. looks like either an 80s sports brand or some kind of aerosol deodorant.. it ain’t growing on me.. looks like either an 80s sports brand or some kind of aerosol deodorant..

]]> By: jordan http://www.formfiftyfive.com/2008/11/five-rebrand/#comment-15806 jordan Wed, 12 Nov 2008 16:02:33 +0000 http://www.formfiftyfive.com/?p=2820#comment-15806 Why! Why!

]]> By: alexparrott http://www.formfiftyfive.com/2008/11/five-rebrand/#comment-15805 alexparrott Wed, 12 Nov 2008 15:51:29 +0000 http://www.formfiftyfive.com/?p=2820#comment-15805 I really like it too – but every time I see the logo I always think the F seems a little out of place as it's curve is not replicated anywhere else in the wordmark. To me this gives the impression of being lowercase, reading fIVE. Despite that I'm still enjoying channel five more than usual! I really like it too – but every time I see the logo I always think the F seems a little out of place as it’s curve is not replicated anywhere else in the wordmark. To me this gives the impression of being lowercase, reading fIVE. Despite that I’m still enjoying channel five more than usual!

]]> By: Nikolay http://www.formfiftyfive.com/2008/11/five-rebrand/#comment-15804 Nikolay Wed, 12 Nov 2008 13:00:33 +0000 http://www.formfiftyfive.com/?p=2820#comment-15804 Personally I find it way better than the old one. It's more TV to me. Lovely job on the commissions DB did on the spots. Personally I find it way better than the old one.
It’s more TV to me. Lovely job on the commissions DB did on the spots.

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