A simple and ingenious piece of self promotion for copywriter Mike Reed, designed by 300million. I found this little gem whilst browsing through their blog, which has a wealth of projects that aren’t in their main folio area but are every bit as good as those that are. As more and more agencies adopt a blog, I’m sure a lot of small but just as stunning projects are being posted up by agencies but in the most part aren’t as widely seen. Dig a little deeper ah, you never know what you might find!
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11th Nov 2008
11:15 am
Wow..I’d love to see the folding of that thing. Looks very interesting, impossible at first thought.
Gil
11th Nov 2008
11:29 am
i bet it was a right job and half getting your head round that and preparing the artwork. The joy of making prototypes!!!
Aaron Miller
11th Nov 2008
12:28 pm
This is great, like those paper puzzles you get.
Whetherspoons (UK) did something like this, years ago for some drinks promo.
Good find!
Adam Ding
11th Nov 2008
2:26 pm
I was on placement here when this was being made. Luckily though they had another placement in making them all day for about a week, so I didn’t have to attempt to get my head round any of it!
Mike Reed
11th Nov 2008
2:48 pm
Thanks for all the lovely comments, and for the original post. I\’m thrilled you all like the work. Nikolay, if you\’d like a copy, please email me with your address: mike[at]reedwords.co.uk
Thanks again.
Nikolay
11th Nov 2008
3:21 pm
Cheers Mike, I’ve emailed you!
Jack
11th Nov 2008
3:46 pm
Lovely find this, Gil.
Chris
11th Nov 2008
6:18 pm
So good, just wait until you get it in your hands.
Genius work. Congratulations to all involved.
Mike Reed
11th Nov 2008
9:19 pm
Once again, blushing gratitude to all. Especially Adam’s unsung colleague, whom I never got to meet and to whom I owe so much. I couldn’t have done it. (I’ve taken one to pieces, and I still don’t really understand it.)
Jorge Olson
11th Nov 2008
10:03 pm
Great,
This is good self promotion information
Jorge Olson
Ben Brears
12th Nov 2008
12:17 pm
This is a great piece of work. Even after I put about 30 of these together while on placement at 300million (and I credit my precision folding to this very task) I still don’t know how they came up with it in the first place.
martin darby
12th Nov 2008
12:32 pm
Mike
That is amazing. If I could get hold of a copy, you would be welcome to quote on any copywriting we have (although thats quite rare I am afraid) and would be glad to put your name forward should the opportunity arise. Where are you located.
Martin
Mike Reed
13th Nov 2008
12:10 pm
Ben, finally I know who to thank. Thank you. Brilliant folding that I imagine drove you nuts at the time.
Martin, how can I refuse? I’m based just outside London, in Surrey. Most of my clients are in London, but I also work for people in Manchester, Belfast, Edinburgh and even Jordan! Drop me an email with your address to mike[at]reedwords.co.uk and I’ll send you a mailer.
Lastly, Gil and Jack – sorry, I didn’t really mean to turn your lovely blog into a new business portal for myself! If anyone else would like a mailer or more details, please email me. Thanks.
Ben Brears
13th Nov 2008
2:11 pm
Cheers Mike, but I’m sure there was many placements before me that got in on the folding act. All I did was follow instructions really, it’s the ‘million who deserve the credit for coming up with it in the first place.
Daniel
17th Nov 2008
5:58 pm
Got mine, and I’m fairly sure it’s put together using some kind of witchcraft.
Reminds me – a few years ago I met a “Professor of Paper Technology” from MIT. He basically got paid to work out new and interesting ways to fold stuff. Brilliant job.
Jonathan
18th Nov 2008
7:24 pm
I put some of these together on a placement there. Drove me a bit crazy.
All credit goes to kerry at 300m though.
J
Mike Reed
18th Nov 2008
8:57 pm
Thanks Jonathan! Anyone who folded even one of them deserves serious credit.