FormFiftyFive™

Inspiration / Epic Fail

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What do you think?

Lukas834
20th Mar 2009
12:50 am

1. In Polish “syfy” is plural form of syf. Syf can be short form of syfilis (syphilis), but more often it’s used as a synonym to muck,
   squalor, dirt, grime, mess, filth.


Hektor Ruiez
20th Mar 2009
1:13 am

2. sad days, eh?


Lifter Baron
20th Mar 2009
1:45 am

3. Not sure you can beat what Dixon Baxi put together.. This new concept sounds weak and underdeveloped to me.


Matt Convente
20th Mar 2009
4:46 am

4. Epic fail indeed. Did you see Steven Colbert make fun of the logo on one of his shows this week? (Can’t quite remember the day.) It doesn’t even look sciency! It looks like claymation, and it’s just awful. That creative director must have been a superb BSer to sell that new logo to management.


Mike
20th Mar 2009
8:56 am

5. ftw stuf lol etc etc
   Too yout innit.


Jack
20th Mar 2009
10:08 am

6. Nice drop shadow though…


Mike
20th Mar 2009
10:16 am

7. what does imagine greater even mean?


Colin
20th Mar 2009
11:08 am

8. Dixon Baxi must be livid seeing this shite.


Jack
20th Mar 2009
11:11 am

9. Which agency created the new brand?


Mark
20th Mar 2009
4:32 pm

10. Cripes didn’t think this would end up here, ta all.

    And not sure who’s entirely responsible, Landor are credited with the naming itself according to Brand New, but no word on who did the actual design itself, they theorised that might have been done internally at Sci Fi/Syfy. Every other article I can find merely says the brand was developed jointly between Sci Fi and Landor.


James Greenfield
20th Mar 2009
5:15 pm

11. New design for SyFy by Proud Creative. Dixon Baxi didn’t design the logo last time I believe, just worked on European creative. Maybe wait to see the rest of the work before slagging it off? I have seen some of it and it is really very good.


Colin
20th Mar 2009
5:20 pm

12. James Greenfield wrote: “Maybe wait to see the rest of the work before slagging it off? I have seen some of it and it is really very good.”

    Which is a very good point. Hopefully the rest of the stuff is better than the name change and supporting logotype.


Mark
20th Mar 2009
5:37 pm

13. As I said in the article I’m not judging the design of it at all until I’ve seen the rest. But the thinking behind it certainly seems off to me.


Chris
20th Mar 2009
6:02 pm

14. I’m really trying to imagine greater. Not happening just yet. It must take practice or something.


Greig
21st Mar 2009
4:45 am

15. Wow, one or two science fiction fans in then? Im not a fan of science fiction or either logo to be honest but the second one is less off putting for me if they are looking to attract a new audience. I will wait and see how the new one develops across application though.


sebasbarrera
22nd Mar 2009
9:04 pm

16. El par de y´s hace el diseño aburrido ¿no?

    Aburrido el peor concepto asociable a la ciencia ficción.


Jim
23rd Mar 2009
11:32 am

17. The thing that is most off-putting is the new name, the two ‘y’s really make me cringe. Personally I thing the design work itself is OK, and the typeface isn’t any worse than the one on the original logo. It will be interesting to see how the logo works in supporting print work and on screen, if proud creative are doing it then the brand is in good hands.

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