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	<title>Comments on: Epic Fail</title>
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	<link>http://www.formfiftyfive.com/2009/03/epic-fail/</link>
	<description>Design inspiration from around the world.</description>
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		<title>By: Jim</title>
		<link>http://www.formfiftyfive.com/2009/03/epic-fail/#comment-18997</link>
		<dc:creator>Jim</dc:creator>
		<pubDate>Mon, 23 Mar 2009 10:32:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.formfiftyfive.com/?p=4755#comment-18997</guid>
		<description>The thing that is most off-putting is the new name, the two &#039;y&#039;s really make me cringe. Personally I thing the design work itself is OK, and the typeface isn&#039;t any worse than the one on the original logo. It will be interesting to see how the logo works in supporting print work and on screen, if proud creative are doing it then the brand is in good hands.</description>
		<content:encoded><![CDATA[<p>The thing that is most off-putting is the new name, the two &#8216;y&#8217;s really make me cringe. Personally I thing the design work itself is OK, and the typeface isn&#8217;t any worse than the one on the original logo. It will be interesting to see how the logo works in supporting print work and on screen, if proud creative are doing it then the brand is in good hands.</p>
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		<title>By: sebasbarrera</title>
		<link>http://www.formfiftyfive.com/2009/03/epic-fail/#comment-18972</link>
		<dc:creator>sebasbarrera</dc:creator>
		<pubDate>Sun, 22 Mar 2009 20:04:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.formfiftyfive.com/?p=4755#comment-18972</guid>
		<description>El par de y´s hace el diseño aburrido ¿no?

Aburrido el peor concepto asociable a la ciencia ficción.</description>
		<content:encoded><![CDATA[<p>El par de y´s hace el diseño aburrido ¿no?</p>
<p>Aburrido el peor concepto asociable a la ciencia ficción.</p>
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		<title>By: Greig</title>
		<link>http://www.formfiftyfive.com/2009/03/epic-fail/#comment-18949</link>
		<dc:creator>Greig</dc:creator>
		<pubDate>Sat, 21 Mar 2009 03:45:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.formfiftyfive.com/?p=4755#comment-18949</guid>
		<description>Wow, one or two science fiction fans in then? :) Im not a fan of science fiction or either logo to be honest but the second one is less off putting for me if they are looking to attract a new audience. I will wait and see how the new one develops across application though.</description>
		<content:encoded><![CDATA[<p>Wow, one or two science fiction fans in then? <img src='http://cdn.formfiftyfive.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Im not a fan of science fiction or either logo to be honest but the second one is less off putting for me if they are looking to attract a new audience. I will wait and see how the new one develops across application though.</p>
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		<title>By: Chris</title>
		<link>http://www.formfiftyfive.com/2009/03/epic-fail/#comment-18940</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Fri, 20 Mar 2009 17:02:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.formfiftyfive.com/?p=4755#comment-18940</guid>
		<description>I&#039;m really trying to imagine greater.  Not happening just yet.  It must take practice or something.</description>
		<content:encoded><![CDATA[<p>I&#8217;m really trying to imagine greater.  Not happening just yet.  It must take practice or something.</p>
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		<title>By: Mark</title>
		<link>http://www.formfiftyfive.com/2009/03/epic-fail/#comment-18938</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Fri, 20 Mar 2009 16:37:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.formfiftyfive.com/?p=4755#comment-18938</guid>
		<description>As I said in the article I&#039;m not judging the design of it at all until I&#039;ve seen the rest. But the thinking behind it certainly seems off to me.</description>
		<content:encoded><![CDATA[<p>As I said in the article I&#8217;m not judging the design of it at all until I&#8217;ve seen the rest. But the thinking behind it certainly seems off to me.</p>
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		<title>By: Colin</title>
		<link>http://www.formfiftyfive.com/2009/03/epic-fail/#comment-18937</link>
		<dc:creator>Colin</dc:creator>
		<pubDate>Fri, 20 Mar 2009 16:20:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.formfiftyfive.com/?p=4755#comment-18937</guid>
		<description>James Greenfield wrote: &quot;Maybe wait to see the rest of the work before slagging it off? I have seen some of it and it is really very good.&quot;

Which is a very good point. Hopefully the rest of the stuff is better than the name change and supporting logotype.</description>
		<content:encoded><![CDATA[<p>James Greenfield wrote: &#8220;Maybe wait to see the rest of the work before slagging it off? I have seen some of it and it is really very good.&#8221;</p>
<p>Which is a very good point. Hopefully the rest of the stuff is better than the name change and supporting logotype.</p>
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	<item>
		<title>By: James Greenfield</title>
		<link>http://www.formfiftyfive.com/2009/03/epic-fail/#comment-18936</link>
		<dc:creator>James Greenfield</dc:creator>
		<pubDate>Fri, 20 Mar 2009 16:15:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.formfiftyfive.com/?p=4755#comment-18936</guid>
		<description>New design for SyFy by Proud Creative. Dixon Baxi didn&#039;t design the logo last time I believe, just worked on European creative. Maybe wait to see the rest of the work before slagging it off? I have seen some of it and it is really very good.</description>
		<content:encoded><![CDATA[<p>New design for SyFy by Proud Creative. Dixon Baxi didn&#8217;t design the logo last time I believe, just worked on European creative. Maybe wait to see the rest of the work before slagging it off? I have seen some of it and it is really very good.</p>
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	<item>
		<title>By: Mark</title>
		<link>http://www.formfiftyfive.com/2009/03/epic-fail/#comment-18935</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Fri, 20 Mar 2009 15:32:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.formfiftyfive.com/?p=4755#comment-18935</guid>
		<description>Cripes didn&#039;t think this would end up here, ta all.

And not sure who&#039;s entirely responsible, Landor are credited with the naming itself according to Brand New, but no word on who did the actual design itself, they theorised that might have been done internally at Sci Fi/Syfy. Every other article I can find merely says the brand was developed jointly between Sci Fi and Landor.</description>
		<content:encoded><![CDATA[<p>Cripes didn&#8217;t think this would end up here, ta all.</p>
<p>And not sure who&#8217;s entirely responsible, Landor are credited with the naming itself according to Brand New, but no word on who did the actual design itself, they theorised that might have been done internally at Sci Fi/Syfy. Every other article I can find merely says the brand was developed jointly between Sci Fi and Landor.</p>
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		<title>By: Jack</title>
		<link>http://www.formfiftyfive.com/2009/03/epic-fail/#comment-18924</link>
		<dc:creator>Jack</dc:creator>
		<pubDate>Fri, 20 Mar 2009 10:11:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.formfiftyfive.com/?p=4755#comment-18924</guid>
		<description>Which agency created the new brand?</description>
		<content:encoded><![CDATA[<p>Which agency created the new brand?</p>
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	</item>
	<item>
		<title>By: Colin</title>
		<link>http://www.formfiftyfive.com/2009/03/epic-fail/#comment-18923</link>
		<dc:creator>Colin</dc:creator>
		<pubDate>Fri, 20 Mar 2009 10:08:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.formfiftyfive.com/?p=4755#comment-18923</guid>
		<description>Dixon Baxi must be livid seeing this shite.</description>
		<content:encoded><![CDATA[<p>Dixon Baxi must be livid seeing this shite.</p>
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