There’s something very enigmatic about the simiplicity in this music video for Simian Mobile Disco. Synthesise was shot as a viral video for the first track off Simian Mobile Discos next album and was directed by the very talented Kate Moross. Is there anything she wont turn her hand to?
It’s not amazingly ground breaking but, unlike a lot of over produced, high budget music video productions, the whole thing was done in situ giving it a very analogous feel reminiscent of a warehouse rave.
Watch the video in HD on youtube or the Making of with interviews from both Kate and co-director Alex Sushon.
This video contains a lot of flashing lights, so be careful kids.
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2nd Mar 2009
2:05 pm
if this was made by anyone other than Moross would anyone have posted it anywhere?
Tony
2nd Mar 2009
2:48 pm
My initial reaction was of the same ilk as Paul’s. However it is still good.
Tom
2nd Mar 2009
4:00 pm
what Paul said is pretty much on the money…it’s not bad by any means but the whole thing..track + video is pretty boring, neither really goes anywhere.
Gil
2nd Mar 2009
6:44 pm
As I mentioned in the copy, this video isn’t ground breaking and I did toy a bit with not posting it because it was Moross who already receives her fair share of free PR.
I think it’s success is it mirrors SMD very well and the fact that it was done live and not in post and in a music venue situation.
It’s an interesting combination to get Moross in on this project though and the choice of geometric shapes is very much her style To some extent, if this was done by some unknown as @Paul says nobody would of picked it up. What’s seems most intriguing about Moross’s and something I’ve not really heard much about, is her spiraling success. Is it because of out standing and well produced body of work or is she just have a lot of media know how, able to spin projects and use her contacts well to achieve the success she’s had.
I guess after all, it’s just as much who you know as what you know.
That’s not a dig in anyway, personally I’m a big fan of her work. Her success is just as interesting as her work.
John Instruct
3rd Mar 2009
11:51 am
This works live and the track is brilliant, I’ve seen SMD many times live and this is the sort of visual response you would expect when going to see them, I’m sure most fans wont give a toss who made it or the hype surrounding them.
Gil
3rd Mar 2009
12:55 pm
SMD live are good, saw them a while back as a supporting act at Corn Exchange in Edinburgh… far out did the the main act by miles.
Alex
3rd Mar 2009
10:33 pm
I for one absolutely love the track and the video. When something is so heavily based on aesthetics then it will always get a mixed reaction, but writing it off because of the success of the artist is a little narrow minded (again, in my opinion)