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Inspiration / Asics – Left & Right

Asics

Amsterdam Worldwide have asked FFF to be part of a little experiment for Asics. We were sent one of ten totally unique pieces (the destruction of which you can see above… just wait for the gif to load) that hold to half objects inside. Our objective is to use our contacts to find the missing halves. So if you have you got one of these as well then let us know! The two things inside our box were a tape and a image viewer thingy.

Pointless marketing treasure hunt or an interesting way to get blogs talking about your product… what do you think?

I certainly had fun smashing up the plastic case… that’s what I was supposed to do right!?


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Author: Glenn
Posted: 21st April 2009
Comment feed: RSS 2.0
Filed as: Advertising

Liked that? Try these:

Hunt derek-hunt Airside by Airside - Front

What do you think?

    Alex
    21st Apr 2009
    1:51 pm

  1. What happens when you join the pieces together?

    http://www.youtube.com/watch?v=vpXM9bj-WPU


    2. Jack
    21st Apr 2009
    2:05 pm

  2. This all looks very familiar!


    3. Hound
    21st Apr 2009
    2:15 pm

  3. Pretty nice looking thing. Who cares what it\’s for.
    if nike or adidas did it it\’d be shitty, but I like asicz, they\’re like the real underdog.


    4. Glenn
    21st Apr 2009
    2:38 pm

  4. Well sadly no magic powers or strange looking dudes with green hair appearing. Just a whole lot of dust that’s making my dog sneeze!?


    5. Jack
    21st Apr 2009
    3:01 pm

  5. Magic dust?


    6. Gil
    21st Apr 2009
    3:24 pm

  6. Seems like a shame to smash it—the case looked pretty nice.

    But I do understand the gratifying thrill of smashing anything to pieces. You should made a pinata out of it Glenn or used it on a clay pigeon shoot.

    PUUUULLLL!


    7. josh
    21st Apr 2009
    7:30 pm

  7. have you tried to boil the pieces in water and then dry it all and use for you know what…\"traffic\"!!


    8. chris
    22nd Apr 2009
    7:53 am

  8. We received another part of it,.. blog.MZEE.com


    9. Glenn
    22nd Apr 2009
    8:04 am

  9. Good stuff Chris, what objects did you get?


    10. chris
    22nd Apr 2009
    8:09 am

  10. dont know yet,.. was too scared to break it yet. ;-)


    11. chris
    22nd Apr 2009
    8:18 am

  11. check out the photos,.. i destroyed it! ;)

    http://blog.mzee.com


    12. chris
    22nd Apr 2009
    8:23 am

  12. our photos are online now,..

    http://blog.mzee.com/feat/mzeeblog/2009/04/22/update-asics-left-right-skultptur/


    13. Glenn
    22nd Apr 2009
    8:27 am

  13. Aha, cheers Chris! have you found any others this far?


    14. chris
    22nd Apr 2009
    9:23 am

  14. not yet! i am checking google every day!

    i like the idea behind it,… to connect blogs so that they work together. like back in the days,.. before the money and google ads ;-)


    15. BLICXEM
    22nd Apr 2009
    6:27 pm

  15. Phil G has half a yamaha keyboard and half a b2tf delorean.

    http://highsnobiety.com/columns/philipgaedicke/2009/04/22/185/


    16. Simone
    23rd Apr 2009
    10:08 am

  16. I’ve got a Casio and a rubik cube!
    http://www.frizzifrizzi.it/2009/04/23/asics-left-right/


    17. Glenn
    23rd Apr 2009
    1:23 pm

  17. Thanks for the links Blicxem & Simone. Things seem to be coming together!


    18. Simone
    23rd Apr 2009
    9:01 pm

  18. Have you found anyone else?
    On Highsnobiety Phil wrote that the pack was sent to 10 european bloggers but in my mail they don’t tell if they’re european or worldwide.

    And the left/right blog? Where is it?
    I’m going mad ;)


    19. Phil-G.
    23rd Apr 2009
    9:20 pm

  19. Whuddup, Glenn!!

    Yup, yup… got the keyboard and the b2tf Delorean!

    But hey, are we supposed to send both pieces back? Or just one? And to the one who has the other half??

    I’m confused…


    20. Joe
    23rd Apr 2009
    9:34 pm

  20. Hey guys, we got one too. We’re in Montreal, Canada… We’re going to smash it up tonight.

    http://limitedhype.com/2009/04/asics-left-right/


    21. Scott M
    23rd Apr 2009
    9:44 pm

  21. We got something today…

    http://limitedhype.com/2009/04/asics-left-right/


    22. Glenn
    24th Apr 2009
    6:19 am

  22. Hey Joe and Scott, good to hear from you guys! Another 2 pieces to the puzzle.

    @ Phil-G I think once you find the owner of the other halves to your pieces you can probably agree with each other which half you send back… I’m not letting go of my cassette tape though ;)


    23. Ethel
    24th Apr 2009
    8:17 am

  23. Look:
    http://www.hypequest.com/asics-whats-a-left-without-a-right/comment-page-1/#comment-2901


    24. Fubiz
    24th Apr 2009
    1:48 pm

  24. Received a tape casette too ! You\’re my friend, contact me :-)


    25. Glenn
    24th Apr 2009
    2:19 pm

  25. Whoohoo! That’s great! Now I just need to find the Image viewer.

    So far I’ve seen both pieces to the Delorian and the Keyboard.


    26. Ethel
    27th Apr 2009
    3:41 pm

  26. New blog:

    http://stylespion.de/asics-whats-a-left-without-a-right/3963/#comment-103583


    27. Hound
    28th Apr 2009
    2:36 pm

  27. where’s the BMX?? I want to see that one.


    28. Simone
    1st May 2009
    10:10 pm

  28. The solution revealed:
    http://www.brandrepublic.com/Discipline/Media/News/902884/Asics-challenges-bloggers-online-treasure-hunt/


    29. Phil-G.
    4th May 2009
    12:05 pm

  29. CHECK OUT MY OFFER:

    http://highsnobiety.com/columns/philipgaedicke/2009/05/04/my-asics-leftright-hunt-offer/


    30. Glenn
    5th May 2009
    7:25 pm

  30. For a pair of Pink Sneaks? No way my friend! You’re gonna have to offer me something better than that ;)


    31. Phil-G.
    6th May 2009
    12:55 pm

  31. Glenn, Glenn… what shall I say…

    Actually there are 2 pairs… and it’s not pink and not white… (salmon and egg-shell yellow)

    What about some tickets for BREAD&BUTTER Berlin?? ;-)

    LAST DAY! Let’s bring ‘em all togehter… and exhibit them! Maybe at BBBerlin!

    Would be a shame if they all get lost in translation… my offer still stands even if not all of the bloggers are willing to give in…

    Holla.


    32. Glenn
    6th May 2009
    1:26 pm

  32. Haha, now you’re talking my language!

    I’ll email you later ;)


    33. Andrea
    6th May 2009
    5:46 pm

  33. here’s andrea from freshngood.com.
    we got the 3D view master and we love that.

    could’you send us your half?
    we’re based in Milan, Italy.

    let me know
    ciao


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