FormFiftyFive™

Inspiration / Questions for Fred Deakin

What do you think?

Rebecca
14th Jul 2009
1:25 pm

1. Question for Fred: How do you not lose interest and flit from project to project?


Glenn
14th Jul 2009
1:46 pm

2. Hey Rebecca, thanks for getting things going! The new ROE site looks great!!! WIll try and post it at some point this week


Markf
15th Jul 2009
9:59 am

3. How do you measure success?


Gil
15th Jul 2009
2:12 pm

4. Couple of questions.

   How do strike a good balance between work and play – obviously Lemon Jelly is a big passion of yours, outside of work and how do you find the chance to pursue this with the time it deserves without it hindering your work at Airside?

   How important do you think interning for both graduates and agencies is? Ethics and social responsibility seem to be at the core of Airside, do you think interns should be expected to work for free in what is already an extremely competitive market exacerbated by the current economic climate?

   Nice and wordy.


Andrew Neely
16th Jul 2009
2:20 am

5. How do you find new work, especially in these ‘difficult’ times?

   Do clients mostly approach you based on previous experience or do you seek out opportunities to work with people/companies that interest you?

   Virgin Trains for example or Yakult?


Cookie
16th Jul 2009
12:30 pm

6. What is your opinion on design awards?
   Are they still relevant?


Chris J
17th Jul 2009
3:51 pm

7. Hi Fred just finished reading your book which I loved I was particularly interested in the ‘group brain’ idea as a way of working, I was just wondering if this was applied to every airside job or do you apply it as and when budgets are there?


Glenn
17th Jul 2009
4:05 pm

8. Thanks for all the questions! We’ve had quite a few sent in and tweeted as well. Keep them coming


Roger Darnell
20th Jul 2009
6:51 pm

9. This will be a great interview, Glenn — we are big fans of Lemon Jelly in my household. If it’s not too late, I just have a standard request for Fred… wondering what’s happening next for Lemon Jelly?

   Thanks again, Glenn….


Glenn
21st Jul 2009
9:31 am

10. Thanks for all the comments you sent us and the comments you’ve left! The interview is happening tonight. Hopefully well get it to you within the next couple of weeks.


Jack
21st Jul 2009
2:16 pm

11. Hey Fred

    The Airside Shop has loads of design lovelies, do the agencies’ designers produce the creative themselves, and If so is studio time allocated or is it more extra-curricular? Also, how important is the shop as a creative outlet for the agency? Secondly, are you surprised more agencies don’t have shops of their own shops?

    Finally, what happens with the shops’ profits?

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