
CARDON COPY, TAKES THE VERNACULAR OF SELF-DISTRIBUTED FLIERS AND TEAR-OFFS WE HAVE ALL SEEN IN OUR NEIGHBORHOODS.
IT INVOLVES HIJACKING THESE UNCONSIDERED FLIERS AND REDESIGNING THEM, OVER-POWERING THEIR MESSAGE WITH A NEW VISUAL LANGUAGE. I THEN REPLACE THE ORIGINAL WITH THE REDESIGN IN ITS AUTHENTIC ENVIRONMENT.
More here: www.cardoncopy.com
See Cardon Webb’s folio with some lovely type work: www.cardondesign.com
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5th Aug 2009
10:50 am
This is the exact same idea as one Creative Review had a few years back, where they asked leading design agencies to source any flier they’d seen or received, and redesign it.
Was then produced as a nice little 20pp booklet.
Martin B
7th Aug 2009
1:19 pm
If i saw a poster like this I would probably think the owner cares more about making him/herself look good rather than actually finding their cat. Perhaps this particular feline will be better off in his new life?
Also, what’s with the SHOUTY caps?
oregano
18th Oct 2009
5:38 am
Awesome project. I’d be delighted to see one of those posters live.
I agree with Martin: maybe removing the CAPS –>in the post, not the poster<– ?