The BBC has been going in strong and deep with their recent print ad campaign for Bang Goes the Theory – a new BBC One science based entertainment show. The ads have been beautifully illustrated by the talented James Joyce, who we’re extremely fond of. Joyce has once again brought his brand of bold colour, simples shapes and vectors that have become synonymous with his previous style of illustrations with direction on the creative campaign from Red Bee Media. The ads each take a simple, but provoking question such as ‘Can you pinch your self without it hurting?’, embodying the spirit and curious nature of Bang Goes the Theory.
Look out for the ads which have been plastered all over bus stops and bill boards UK, nation wide and be sure to spend some time perusing James Joyce’s stunning folio.
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10th Aug 2009
9:54 am
I love these! It’s great seeing them around town on my way to work. It’s exciting when a new one pops up too.
Greig
10th Aug 2009
12:53 pm
Saw these as soon as I got back to the UK and have loved every one that I have seen. Great work work form James and thumbs up to the BBC for going with this campaign.