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Inspiration / SEA— Update

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SEA_Centrefold

SEA have just launched their new website, with some smatterings of new bits of work.

Hat-tilt in the direction of Grafikcache


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Author:
Posted: 23rd September 2009
Comment feed: RSS 2.0
Filed as: Agencies Books Branding Design Editorial Identity Print Typography

What do you think?

    patrickk
    23rd Sep 2009
    10:59 am

  1. aaarrrggghh. window resize. what a shame.


    2. Daniel
    23rd Sep 2009
    11:29 am

  2. Lovely stuff, as expected, but oh dear god please let me keep my browser at the size I want to keep it!


    3. Rich
    23rd Sep 2009
    11:52 am

  3. I concur with Daniel, it’s so awkward and clunky with thumbnails disappearing when loading. Great work as always.


    4. Kristian
    23rd Sep 2009
    12:50 pm

  4. work lovely, site kinda crappy.


    5. Ryan
    23rd Sep 2009
    1:18 pm

  5. FFS Enough with the browser resizing!


    6. James Patrick
    23rd Sep 2009
    2:15 pm

  6. Would have looked great 6 years ago


    7. katie
    23rd Sep 2009
    3:12 pm

  7. Their old site was MUCH nicer.


    8. David
    23rd Sep 2009
    3:48 pm

  8. I agree with Katie, and to be honest I thought there last site was pretty average!

    I found James’s comment interesting – quite clearly they are fond of looking back for inspiration (hence the Total Design lift spotted on September Industry – http://www.septemberindustry.co.uk/?p=1884), this site is looking in the same direction, backwards, and certainly hasn’t embraced innovation and forward thinking in web technology.

    Shame.


    9. Rydo
    23rd Sep 2009
    9:17 pm

  9. Once I got my head round the navigation, I really enjoyed having a look through the site. Particularly like the alphabetical client index. Making a website look more like a book—stroke of brilliance!


    10. Peter
    24th Sep 2009
    9:42 am

  10. I totally agree with Rydo!


    11. Andrew Parker
    24th Sep 2009
    11:01 am

  11. What is incredibly frustrating though is when you navigate to a sub-section, say retail for example, and are then presented with thumbnails at the bottom, the order of these thumbnails change the next time you are presented with them. Makes navigating the site in any logical order impossible.


    12. Rydo
    24th Sep 2009
    11:13 am

  12. I like that! Keeps the site looking fresh and interesting.


    13. James Patrick
    24th Sep 2009
    11:23 am

  13. Anyone think Rydo works for SEA?!


    14. Greig
    24th Sep 2009
    11:51 am

  14. Beautiful work. Bad website. Full screen simple sideshow would suffice.


    15. Rydo
    24th Sep 2009
    1:01 pm

  15. Ha! I definitely don’t work for SEA. I do think some of the criticism above is a bit harsh, but we’re all here to engage in some healthy debate. So let’s have it!


    16. pete
    24th Sep 2009
    4:03 pm

  16. I didn’t really like it at first but the work is pretty good!

    Plus if you open in a new tab you dont get a browser re-size, just when you open in new window!


    17. Tom
    24th Sep 2009
    4:41 pm

  17. Same mistake True North made with their new site…

    fantastic work, frustrating site.


    18. Low
    25th Sep 2009
    1:28 am

  18. I am an advocate of the re size window idea. Understanding the end user is surely more important. Hence the re-size of the window average xp.


    19. M
    25th Sep 2009
    4:48 pm

  19. Low – \’Understanding the end user\’ would be appreciating they all have different sized browser windows, and thus not forcing them to rescale and use a uniform size, surely? Especially if they are using tabbed browsing, so annoying when everything else gets forced to the same dimensions.

    It\’s a website not a book – the whole point is for it to be flexible, not constrained in size but working at the smallest and largest possible size, isn\’t it? The challenge is to make it look as good whichever it is. In my opinion it doesn\’t do that, and the rescale highlights that.


    20. Luke
    15th Oct 2009
    6:09 pm

  20. I agree with M. It’s a website (not a book) and not a particularly successful one, which is such a terrible shame because the work is fantastic. I’ve always been a massive fan of the work SEA do. Their book is brilliant.

    Who cares about the alphabetical client list – it’s not even that well laid out – if that WAS in a book you wouldn’t look at it twice

    Their old site was distinctly average – but at least you could navigate it comfortably.

    They just need massive images and a clear navigation I reckon – let the work speak for itself


    21. Rydo
    16th Oct 2009
    11:28 pm

  21. Sorry, I feel I have to defend this again. If more websites looked like books, the world would be a better place. Good on SEA for having the cojones to do what they feel is right for them.

    Books are brilliant.


    22. Gui Seiz
    18th Oct 2009
    3:37 am

  22. @rydo: what an absolutely bizarre thing to say! lol

    books and websites are like apples and pears.. you’re not even remotely taking into account the purpose/functionality of websites or books by making that comment.

    when was the last time you used a book the same way you used a website?


    23. Rydo
    18th Oct 2009
    11:07 pm

  23. Gui — please take my comment with a pinch of salt. Of course the purpose and functionality is completely different for books and websites. Though I personally find looking at books (nice ones) a lot more pleasurable than looking at 99% of websites that are around.

    To come back to my original point — I liked the bookish reference on SEA’s website which is used to index the client and portfolio info. In this instance I found it to be a simple — and relevant — treatment which translates well onto the web. Books by their nature have an inherent ‘value’ attached to them which websites lack due to their more ephemeral nature. I see it as a nice challenge to try to create something online which also possesses this value.

    Don’t ask me if I know how to do that though! I think that could be what SEA are attempting… whether it’s successful or not remains open to debate.


    24. Rydo
    18th Oct 2009
    11:07 pm

  24. PS. Apples and Pears are actually pretty similar if you think about it! :D


    25. Marc
    19th Oct 2009
    11:22 am

  25. I have to say that I think everyone has got a bit hung up on rydo’s book comment. of course books and websites are different – no ones questioning that. But in a very busy world where everyone is trying to differentiate themselves and get themselves heard/seen, then making reference (and that’s what they’re doing) to books to aid that is no bad thing.

    Surely as designers and agencies, then clients come to us to help them stand out in their marketplace. And to do that don’t we need to be able to practice what we preach…

    At the end of the day, love it or hate, we’re all talking about it and that increases SEA’s exposure. So from that respect you can’t fault them.

    (just for the record – I like the site. And the way the thumbnails change I actually think shows a good understanding of the web and the length of time pages are viewed for)


    26. Gui Seiz
    19th Oct 2009
    3:15 pm

  26. Not every one Marc.

    just me :P

    it was an offhand response to Rydo’s offhand comment. It’s the root of a healthy debate. I get Rydo’s point, I was being pedantic :) what i don’t get is SEA’s website – maybe cause i’m still being pedantic.


    27. Rydo
    19th Oct 2009
    4:12 pm

  27. More offhand comments please! :D


    28. Marc
    19th Oct 2009
    4:16 pm

  28. pedantic or pernickety…


    29. Ryan
    20th Oct 2009
    12:02 am

  29. It’s OK, just I have to re-size my browser window and hide the menu just to see a piece of work fully. Too much faffing in my opinion.


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