Comments on: Dorset cereal http://www.formfiftyfive.com/2009/10/dorset-cereal/ Design inspiration from around the world. Mon, 13 Feb 2012 10:03:12 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jeff http://www.formfiftyfive.com/2009/10/dorset-cereal/#comment-24635 Jeff Tue, 02 Mar 2010 05:01:32 +0000 http://www.formfiftyfive.com/?p=9106#comment-24635 Let's not forget that packaging is not just about appearance. There's a functional aspect. And this packaging FAILS on just about every point. They boast that their cereals are sealed in a "Nitrogen" atmosphere but then sloppily heat seal the inner plastic package so that it must be physically torn apart to be opened. The plastic tears along random edges leaving cereal to fall out into the surrounding box, which wouldn't be too terrible a problem with most cereals, but IS a huge problem when your cereal box has cutouts everywhere. Not only is your cereal guaranteed to go stale as quickly as they got Nitrogen into the package in the first place, but sooner rather than later will you find your cereal pieces dropping all over your cabinet, floor, etc. So great appearance, no doubt. But an absolute failure as far as the primary reason we have packaging: to protect and preserve a product. This packaging cannot do either. Let’s not forget that packaging is not just about appearance. There’s a functional aspect. And this packaging FAILS on just about every point. They boast that their cereals are sealed in a “Nitrogen” atmosphere but then sloppily heat seal the inner plastic package so that it must be physically torn apart to be opened. The plastic tears along random edges leaving cereal to fall out into the surrounding box, which wouldn’t be too terrible a problem with most cereals, but IS a huge problem when your cereal box has cutouts everywhere. Not only is your cereal guaranteed to go stale as quickly as they got Nitrogen into the package in the first place, but sooner rather than later will you find your cereal pieces dropping all over your cabinet, floor, etc. So great appearance, no doubt. But an absolute failure as far as the primary reason we have packaging: to protect and preserve a product. This packaging cannot do either.

]]> By: Trev http://www.formfiftyfive.com/2009/10/dorset-cereal/#comment-22100 Trev Fri, 09 Oct 2009 15:07:58 +0000 http://www.formfiftyfive.com/?p=9106#comment-22100 If you look by the bar code you can see that Bigfish are credited for the work, same with the Gu packaging. Would be great if we all got credited on are works. Lucky buggers. If you look by the bar code you can see that Bigfish are credited for the work, same with the Gu packaging. Would be great if we all got credited on are works.
Lucky buggers.

]]> By: Gary http://www.formfiftyfive.com/2009/10/dorset-cereal/#comment-22098 Gary Fri, 09 Oct 2009 13:51:20 +0000 http://www.formfiftyfive.com/?p=9106#comment-22098 Emanuel, you're right. I was seduced by the Dorset cereal packaging in the supermarket once as well, won't make that mistake again — it's horrible! Emanuel, you’re right. I was seduced by the Dorset cereal packaging in the supermarket once as well, won’t make that mistake again — it’s horrible!

]]> By: emanuel http://www.formfiftyfive.com/2009/10/dorset-cereal/#comment-22086 emanuel Thu, 08 Oct 2009 23:03:11 +0000 http://www.formfiftyfive.com/?p=9106#comment-22086 You read my mind! Every time i find myself in the cereals corridor of the supermarket, I know that i will stop and have a look at that great packaging, which basically is pretty simple but so geometrical and clean. I particularly like the generous use of font and the back side with the nutrition table and product info. Do you think though that us designers are 'cursed' to prefer well designed products? I mean, i bought a bottle of shampoo and conditioner because I liked the layout of the label! Shouldn't we be more concerned about the quality / ingredients / usage of a product rather than the way it looks ? You read my mind! Every time i find myself in the cereals corridor of the supermarket, I know that i will stop and have a look at that great packaging, which basically is pretty simple but so geometrical and clean. I particularly like the generous use of font and the back side with the nutrition table and product info.

Do you think though that us designers are ‘cursed’ to prefer well designed products? I mean, i bought a bottle of shampoo and conditioner because I liked the layout of the label! Shouldn’t we be more concerned about the quality / ingredients / usage of a product rather than the way it looks ?

]]> By: Glenn http://www.formfiftyfive.com/2009/10/dorset-cereal/#comment-22072 Glenn Thu, 08 Oct 2009 07:56:52 +0000 http://www.formfiftyfive.com/?p=9106#comment-22072 Thanks Trev! Was trying to remember their name ALL day yesterday. Thanks Trev! Was trying to remember their name ALL day yesterday.

]]> By: Trev http://www.formfiftyfive.com/2009/10/dorset-cereal/#comment-22071 Trev Wed, 07 Oct 2009 10:41:24 +0000 http://www.formfiftyfive.com/?p=9106#comment-22071 Designed by BigFish. They have some other nice bits http://www.bigfish.co.uk/ Designed by BigFish. They have some other nice bits
http://www.bigfish.co.uk/

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