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Inspiration / SomeOne

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London based studio SomeOne are the studio behind the long-awaited launch of the 2012 Olympics pictograms


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Author: Sean
Posted: 20th October 2009
Comment feed: RSS 2.0
Filed as: Branding Design Icons & Symbols Info graphics Typography

Liked that? Try these:

ah_studio Beijing Olympics in Lego sh_02_skyline

What do you think?

    LukeTonge
    20th Oct 2009
    11:12 pm

  1. Nice piece on this over at We Made This – http://wemadethis.typepad.com/we_made_this/2009/10/london-2012-pictograms.html#comments


    2. James
    21st Oct 2009
    3:28 pm

  2. Wow, these look so much better than I was expecting.

    They really make sense of the 2012 branding..

    A tough brief too. Love the way there are two types, the functional b&w and the large scale ‘dynamic’ versions.

    SomeOne have a cool website too! (Not heard of them before, but they have some great clients on their www)

    Hats off to the designers, great work that should really help the 2012 brand.


    3. Suzy
    21st Oct 2009
    10:14 pm

  3. Huge congratulations to SomeOne and to London for picking up the pieces and creating a stunning and ownable language for the London Olympics.

    It must have been really daunting to do the work with all the ‘classics’ out there. Aitcher and Mexico etc. For me, SomeOne has created a new classic.


    4. Greig
    22nd Oct 2009
    1:43 am

  4. I think they have done a great job based on the identity and I think that the dynamic icon application is great, really see it working although still not keen on ‘that’ typeface. Have to say Im not as keen on the bw versions, I find them a bit clipart but its a touch one for sure. Hats off for the dynamic stuff, can’t wait to see it all in application and animated.


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