Comments on: Burnley – rebrand http://www.formfiftyfive.com/2009/11/burnley-%e2%80%93-rebrand/ Design inspiration from around the world. Mon, 13 Feb 2012 10:03:12 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ian Morris http://www.formfiftyfive.com/2009/11/burnley-%e2%80%93-rebrand/#comment-22649 Ian Morris Fri, 13 Nov 2009 13:55:35 +0000 http://www.formfiftyfive.com/?p=9709#comment-22649 I don't really like what I see I'm afraid. It doesn't communicate any aspects of the locations uniqueness or identity. It doesn't inspire me to visit or initiate developments there. It does looks like an off-the-shelf design solution, maybe something a designer had put together based on aesthetics without thinking about the true requirement of the brief or brand. The comment above is right though, let's see what the rest of the design looks like before we jump to opinions. When it is rolled out and applied it might redeem itself. I don’t really like what I see I’m afraid. It doesn’t communicate any aspects of the locations uniqueness or identity. It doesn’t inspire me to visit or initiate developments there. It does looks like an off-the-shelf design solution, maybe something a designer had put together based on aesthetics without thinking about the true requirement of the brief or brand.

The comment above is right though, let’s see what the rest of the design looks like before we jump to opinions. When it is rolled out and applied it might redeem itself.

]]> By: Brian Copeland http://www.formfiftyfive.com/2009/11/burnley-%e2%80%93-rebrand/#comment-22639 Brian Copeland Thu, 12 Nov 2009 17:36:44 +0000 http://www.formfiftyfive.com/?p=9709#comment-22639 I did read that quote and my immediate reaction was he didn't have a clue what he was saying. I have never, in my life as a designer, met another designer who would design a logo then tout it round the doors like a brush salesman. I took his comment with an entire sack of salt. For the record I don't think it's going to be very easy to implement, it's overly complicated, and going to polarise public opinion on our industry yet again - whereby they mostly believe we are overpaid and out of touch with public opinion. After the 2012 fiasco everyman and his dog thought graphic design was a waste of public money and that they could do better themselves. This logo, in attempting NOT to please all of the people all of the time, has unfortunately fallen into the trap of being different for the sake of it - and will give fuel to the fires of those that devalue our profession. That said you have to respect their decision to continue with it - both agency and client - as the solution to the problems in Burnley. A 'different' logo will not solve their political and social issues alas. I did read that quote and my immediate reaction was he didn’t have a clue what he was saying. I have never, in my life as a designer, met another designer who would design a logo then tout it round the doors like a brush salesman. I took his comment with an entire sack of salt.
For the record I don’t think it’s going to be very easy to implement, it’s overly complicated, and going to polarise public opinion on our industry yet again – whereby they mostly believe we are overpaid and out of touch with public opinion. After the 2012 fiasco everyman and his dog thought graphic design was a waste of public money and that they could do better themselves. This logo, in attempting NOT to please all of the people all of the time, has unfortunately fallen into the trap of being different for the sake of it – and will give fuel to the fires of those that devalue our profession.
That said you have to respect their decision to continue with it – both agency and client – as the solution to the problems in Burnley. A ‘different’ logo will not solve their political and social issues alas.

]]> By: Neil http://www.formfiftyfive.com/2009/11/burnley-%e2%80%93-rebrand/#comment-22636 Neil Thu, 12 Nov 2009 14:51:58 +0000 http://www.formfiftyfive.com/?p=9709#comment-22636 Brian - by all accounts the logo was pre-designed by the agency concerned and then chosen by the client. I may be wrong but there is a quote knocking about on various sites discussing the logo from a leading councillor who declares - with seemingly much pride - that they had beaten off stiff competition from other companies wanting to use the logo. Brian – by all accounts the logo was pre-designed by the agency concerned and then chosen by the client. I may be wrong but there is a quote knocking about on various sites discussing the logo from a leading councillor who declares – with seemingly much pride – that they had beaten off stiff competition from other companies wanting to use the logo.

]]> By: Brian Copeland http://www.formfiftyfive.com/2009/11/burnley-%e2%80%93-rebrand/#comment-22634 Brian Copeland Thu, 12 Nov 2009 13:15:48 +0000 http://www.formfiftyfive.com/?p=9709#comment-22634 Has anyone considered the client's influence in all this? The influence of focus groups, and that age old problem of trying appease every stakeholder in a project - especially local government ones. I reckon the designers on this project probably had an absolute nightmare, and this may well have been their least preferred solution. This thread is like reading the outcry at the London 2012 logo two years ago. Has anyone considered the client’s influence in all this? The influence of focus groups, and that age old problem of trying appease every stakeholder in a project – especially local government ones. I reckon the designers on this project probably had an absolute nightmare, and this may well have been their least preferred solution. This thread is like reading the outcry at the London 2012 logo two years ago.

]]> By: Ray Campbell Lupton http://www.formfiftyfive.com/2009/11/burnley-%e2%80%93-rebrand/#comment-22617 Ray Campbell Lupton Wed, 11 Nov 2009 15:36:44 +0000 http://www.formfiftyfive.com/?p=9709#comment-22617 Shockingly bad, meaningless and inappropriate. Its pseudo intellectualised, overpriced work like this that gives everyone in the industry a bad name. Shockingly bad, meaningless and inappropriate. Its pseudo intellectualised, overpriced work like this that gives everyone in the industry a bad name.

]]> By: Macabus http://www.formfiftyfive.com/2009/11/burnley-%e2%80%93-rebrand/#comment-22615 Macabus Wed, 11 Nov 2009 14:38:07 +0000 http://www.formfiftyfive.com/?p=9709#comment-22615 the fonts foundry gridnik - and its completely out of place. - awful identity. the fonts foundry gridnik – and its completely out of place. – awful identity.

]]> By: josh http://www.formfiftyfive.com/2009/11/burnley-%e2%80%93-rebrand/#comment-22592 josh Mon, 09 Nov 2009 18:03:32 +0000 http://www.formfiftyfive.com/?p=9709#comment-22592 looks like the one dot zero font and some kinda generative thing that would be on a DVD. Guess someone saw one of the DVDs and thought it was \"mega hip and super popping fresh\". .... deary me looks like the one dot zero font and some kinda generative thing that would be on a DVD. Guess someone saw one of the DVDs and thought it was \"mega hip and super popping fresh\".

…. deary me

]]> By: Neil http://www.formfiftyfive.com/2009/11/burnley-%e2%80%93-rebrand/#comment-22585 Neil Mon, 09 Nov 2009 11:36:51 +0000 http://www.formfiftyfive.com/?p=9709#comment-22585 And here are the chaps responsible for it. http://www.thinking-place.co.uk And here are the chaps responsible for it.

http://www.thinking-place.co.uk

]]> By: geth http://www.formfiftyfive.com/2009/11/burnley-%e2%80%93-rebrand/#comment-22574 geth Sun, 08 Nov 2009 16:28:02 +0000 http://www.formfiftyfive.com/?p=9709#comment-22574 wonder what happens to the logo when it's scaled right down and black&white wonder what happens to the logo when it’s scaled right down and black&white

]]> By: Jo Glover http://www.formfiftyfive.com/2009/11/burnley-%e2%80%93-rebrand/#comment-22573 Jo Glover Sun, 08 Nov 2009 13:28:01 +0000 http://www.formfiftyfive.com/?p=9709#comment-22573 I'm from Burnley and as a designer I'm inclined to agree with the comments featured. However after living in the town for 20 years I think it can only be a positive thing that Burnley is even being discussed on my favourite design blog. I am wondering, though whether it's the fact that we now have a premier league football team and a bit of cash that people have become interested. I’m from Burnley and as a designer I’m inclined to agree with the comments featured. However after living in the town for 20 years I think it can only be a positive thing that Burnley is even being discussed on my favourite design blog. I am wondering, though whether it’s the fact that we now have a premier league football team and a bit of cash that people have become interested.

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