Hat-Trick have come up with an interesting take on the standard design portfolio. At first glance it just looks like any other grid-based image gallery, but they’ve made clever use of YouTube to present their work in short clips. So depending on how much time you want to spend looking at their work you can select the suitable movie.
Though I like the idea I think they could have taken it a little further with sound and motion. A lot of the clips are slideshows of images and text and at some points you find yourself fast skipping through the clips.
I do like the idea of using moving image to present printed material though. Images are great to show detail but sometimes you loose a sense of material and scale. A high quality video of hands leafing through a book and showing off the details could be rather nice.
Has anyone seen other examples of portfolio’s making use of video to present their work?
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30th Jan 2010
6:47 pm
Nice idea
Gil
30th Jan 2010
8:48 pm
Definitely a good idea but like you said Glenn the videos in places are a bit lack luster as they’re just slideshows. This could of been done straight in the site it self. I guess the only benefit of hosting it on YouTube is the access to a large amount of viewers.
I saw Hollers site the other day and was pretty impressed with the opening animation.
http://holler.co.uk/
Though I’m not usually a fan of dreaded Flash Intro Animations, this doesn’t feel like one and really sets a tone and pace for the work they do and for the site.
As for Flash intros, I saw one the other day that when you clicked skip intro it came up and said “Anti-accidental skipping intro button activated, are you sure you really want to skip our intro animation”. It was shockingly bad, if only I could remember what agency site it was on.
Dancer
1st Feb 2010
1:35 pm
Wow… they have updated their site… I check back to their site on quite a regular basis to see if it is updated and I missed this!!
Great agency, great work – always great ideas. Now I have to go and have a good play to see if I will love this website.