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Inspiration / undesign

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undesign-2

undesign, Turin was founded in 2003 and specializes in corporate identity. Clean and considered print and ID work from Italy!


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Author:
Posted: 25th January 2010
Comment feed: RSS 2.0
Filed as: Identity Print

What do you think?

    Thom
    26th Jan 2010
    10:58 am

  1. Shame they use helvetica on every project
    ————-
    branding?


    2. undesign
    26th Jan 2010
    1:36 pm

  2. thanks Thom for the criticism, it can be always useful to grow up and to create interesting debates on different point of views.
    we believe in the expressive potential of the Helvetica typeface, included in a more complex identity system. Making an example, both AmericanAirlines and American Apparel based their identity on a strict use of helvetica bold, but they still talk to diametrically opposite worlds.
    with this, we don\’t want to say that a good identity project could base itself only on this typeface, and we confess you that in the current work we are facing, we\’re making different typographic choices, like gill sans, platin and caslon.
    By the way, we believe that using a typeface is not only a matter of chosing a well-known font or the cutting-edge one; in fact, it\’s a matter of finding the right dimension, kerning, interline spacing and so on, in order to let the character itself speak the language you want it to speak.


    3. Brian Copeland
    26th Jan 2010
    4:20 pm

  3. True, Helvetica is their face of choice, but they still have a very good understanding of grids and branding. The Rent editorial project is a pick for me.


    4. David Boni
    26th Jan 2010
    11:57 pm

  4. I grabbed the PDF a little while ago—truly sexy work. How you guys get away with using the International Typographic Style for almost everything is pretty cool; where I’m at, it’s a constant battle with clients that want things that “pop” or, in other words, look like a distracting mess.


    5. Nei
    27th Jan 2010
    1:04 am

  5. Well said, undesign. A lot can be said for sticking to your guns and using a classic set of typefaces. The designer should coax the type into speaking the language they need and not simply rely on trying to find a type that already speaks a certain language or to a certain group of people. Nice work.


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