
Woo Love, our man at Open Agency has been in touch to let us know about a photo essay project showing the changing face of East London retailers (and London in general) with the coming presence of the Olympics. They’ve challenged themselves to find 2012 pictures of the word Olympic as they pop up around the East end with local retailers changing their company names to try and cash in on the action. Pleased to see they’ve opted for tumblr, if you’re on there get following!


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