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Inspiration / 2014 Commonwealth Games Identity Launch

What do you think?

Gil
9th Mar 2010
1:06 pm

1. The application in the video helps to explain the rationale behind the logo a bit more. Still the treatment of the video here is better than the logo just standing on it’s own.


Ryan
9th Mar 2010
1:32 pm

2. You can find more info on the rationale here: http://www.glasgow2014.com/the_games/glasgow_2014_brand/brand_story.aspx

   I’m getting tired of reading that Marque have ripped [insert whoever/whatever] off. They’re not stupid and clearly don’t need to rip anyone off. I think the rationale explains well how they were lead to the end solution from core elements of the event. Though I do think it’s a little predictable.


Ryan
9th Mar 2010
1:34 pm

3. Sorry, Gil my second para there wasn’t aimed at you… thought I’d make that clear as it certainly looks like it could be.


Rydo
9th Mar 2010
2:27 pm

4. Brands are very rarely judged on the merit of logos viewed in isolation, application is always key. I think there was a borderline hysterical reaction to this yesterday — not necessarily on here, but elsewhere — and some of the criticism has definitely been on the harsh side.

   Video looks good! The teaser / poster campaign which has been running in Glasgow for the last few months has been tremendously well received too, as far as I’m aware.


Ben
9th Mar 2010
3:24 pm

5. A little over indulgent, but a damn sight better than 2012.


lee
10th Mar 2010
11:14 am

6. Boring, it has no emotion. Sport is all about emotion.

   Looks more like a pitch brand than a games brand.

   Not original or challenging, I prefer the india stuff and that\’s not great either IMO.

   I look forward to the rest of the identity as at the moment it\’s missing alot. Hopefully it will change my view.


Ally
10th Mar 2010
12:08 pm

7. Being Scottish its great to see the identity with no Saltire in sight


Wealth of the Commons
11th Mar 2010
10:54 am

8. If anyone wants to forget the ‘pitching/getting commissioned/getting paid/getting a load of abuse/on a hiding to nothing/stuck between a rock and a hard place/’ma weans could do that’ way of doing things, you can leave all that behind and indulge in some parallel branding… all contributions welcome.

   http://wealthofthecommons.org.uk

   This site was launched on 08.03.09 in parallel with the ‘official’ games identity and suggests ways that sporting/cultural events and organisations could carry multiple identities and ways of designing/being/communicating, without the need for these cumbersome so-20th-century mono-identities.


Tabrez Ahmad
12th Mar 2010
4:02 pm

9. Brilliant! Maybe looks like it takes itself a tad to serious, but there is no mistaking the hard work which has been put into this!

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