Nathan from design agency Intercity got in touch to tell us about a new project called Malibu By U, a special limited edition bottle by Malibu. The white bottle has been turned into a blank canvas so anyone can design their very own label. The project will be supported with a digital gallery – where people can either upload a photograph of their creation or create their designs directly onto the bottle using a range of tools. The best three entries will win a trip to locations such as Rio, Vegas or Barbados.
Providing inspiration to the public will three selected artists – Jimi Crayon, Pinky Tesfay and MNKY. The artists will be creating their own version of Malibu By U in various locations around London as a series of live art events taking place on Tuesday 18th May from 10am. Malibu’s Facebook page will be providing regular updates on all the artists involved and where their work can be seen. The project was launched at Colette in Paris last year, with 100 limited edition bottles each by artists Delta, James Jarvis and So-Me (bottom). Intercity’s very own bottle design can be seen top where they created a typographic stencil by cutting away the white plastic that’s on the bottle – and then had it lit from behind to illuminate the text.
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14th May 2010
6:35 pm
Expecting to see some lush packaging designs.
Reminds me a bit of all of Absolut’s conceptual bottles that they produce every now and again.