Ad agency Fallon have done a lot to turn the Cadburys brand into a progressive, creative and hip advertiser that is a point of discussion in the mainstream media. Be it a giant Gorilla rocking out to In The Air Tonight or two children flexing their brow muscles, Fallon and Cadburys have always created a spectacle around their latest TV ad campaign. Moving away from the whimsical and into the elegant, their latest creation to advertise the always sensual and ladies favourite Cadbury’s Flake. Employing the talents of Couture Designer Anthony Price and Director Baillie Walsh, the luxurious garment 200m long taking three weeks to make mimics the ruffles of the chocolate. Shot in an ethereal way with minimal branding until the last few seconds for the pack shots, it’s a refreshing change to chocolate advertising in general.
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22nd Jun 2010
12:45 pm
This ad reminds me of an Attenborough documentary I once saw on creatures from the deep… its an interesting piece of creative but as an advertisement for chocolate its a complete fail.
Christie
23rd Jun 2010
3:52 am
It is however unfortunate that their idea closely resembles Alexander McQueen\’s hologram project from 2006, which the same director participated in. Apparently McQueen\’s estate is considering litigation.
Stripeyhorse Graphic Design
25th Jun 2010
4:58 pm
I agree with Pritchard. I felt like I was watching some new found sea creature. Really nice advert, but to sell flake it kind of misses the spot. But I did watch it all the way through, and I imagine a lot of people will.
A drum playing gorilla had nothing to do with Cadbury either but that helped shift millions. An advert that people like to watch will be more affective than one they turn off from.
charlotte
4th Jul 2010
10:26 pm
i absolutely adore this advert. It is beautifully directed and unlike a majority of adverts could watch over and over again. Congrats!
nix
6th Jul 2010
10:28 pm
i actually feel quite put off after seeing this ad. It really does look like a jellyfish. Sometimes imagery just needs leaving be in the much loved and ‘recognised’ format. This really does not SELL.