Manchester based creative agency Raw are not scared of self-initiated promo briefs with successes like their Pantone Christmas Cards under their belts. Their latest project Raw Type was created to promote both the studio, who has recently been nominated for a Chip Shop Award as well as promote some healthy type experimentation. Armed with a copy of Font Book, a projector and space at the Islington Mill in Salford, Raw set to work experimenting, creating some interesting results that remind me a lot of the classic bond title sequence Form Russia With Love.
Now a few months old, the whole project has taken on a life of it’s own into a dedicated Raw Type site with some of the projections available to buy as screened printed posters. To mimic their birthing ground, K2 have printed them on sexy-to-the-touch Plike using phosphorescent ink (yep glow-in the dark to you and me kids).
Finally the Form Russia With Love is such a great title sequence I couldn’t help but not share it with you. So Enjoy.