Raw Type
Manchester based creative agency Raw are not scared of self-initiated promo briefs with successes like their Pantone Christmas Cards under their belts. Their latest project Raw Type was created to promote both the studio, who has recently been nominated for a Chip Shop Award as well as promote some healthy type experimentation. Armed with a copy of Font Book, a projector and space at the Islington Mill in Salford, Raw set to work experimenting, creating some interesting results that remind me a lot of the classic bond title sequence Form Russia With Love.
Now a few months old, the whole project has taken on a life of it’s own into a dedicated Raw Type site with some of the projections available to buy as screened printed posters. To mimic their birthing ground, K2 have printed them on sexy-to-the-touch Plike using phosphorescent ink (yep glow-in the dark to you and me kids).
Finally the Form Russia With Love is such a great title sequence I couldn’t help but not share it with you. So Enjoy.
23rd Jun 2010
11:44 am
Really nice project – may have to buy one of those posters
23rd Jun 2010
4:00 pm
Classic Bond sequence, possibly the best?! certainly the most iconic.
23rd Jun 2010
5:08 pm
Yeah, it’s Robert Brownjohn at his best.
The story goes that when he went in to do the pitch for these titles, he took his shirt off and danced in front of the projector – just because he believed in the idea so much and wanted everyone else to see that. Can you imagine someone doing that today?
Legend.
24th Jun 2010
10:58 am
@Nick
Is that how Raw Type was pitched internally as well?
24th Jun 2010
2:39 pm
Luckily, we didn’t have to go that far!
It was a sort of collaborative thing so everyone got involved at some stage.
=)
1st Mar 2011
5:18 pm
An open brief has been added to Raw Type:
http://www.rawtype.co.uk/general/open-brief
Winner gets a month long placement ar Raw.
3rd Mar 2011
12:58 am
Some really nice graphic design and font design exploration.