It seems like there’s a lot of really great design for sporting brands lately like the Nike 78 project we posted last week or Nike’s recent collaboration with HelloVon at Selfridges in London. LOVE have added Umbro to that list with their most recent Teamwear brochure. Inspired by the attention to detail given to national level kit, Umbro wanted to demonstrate the same passion at a grass roots level making amateur players feel just as proud when they pull on their shirt.
Designed by LOVE’s Creative Director, Chris Myers commenting:
Amateur football teams are the essence of British football. The brochure we designed focuses on the fine tailoring traditions of Umbro. Through a combination of propped still life shots and styled player shots, including Michael Owen, Phil Jagielka and Joe Hart, the kits were shot on location in the Umbro brand space by photographer Tom van Schelven. The level of detail and craft that went into the brochure is reflective of the kits themselves which are tailored by Umbro to give the amateur players the same respect and attention to detail that the brand gives to professionals.
It looks to be a slick piece of print work with the kind of well shot, energetic art direction from another great sports brand. Look out for them soon.
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