With three years to go until the event, yesterday saw the unveiling of the much anticipated 2014 Commonwealth Games pictograms, created by Tangent. FFF can also now reveal the first public viewing of the designs in motion.
Using elements of the games identity – designed by Marque in 2010 – the pictograms use the 2014 logo’s concentric rings as the foundation from which to build the set. This use of the geometric shapes creates a flexible base, allowing enough leeway to create the range of physical movement required to represent 17 different events.
(feel free to post your thoughts)