Glasgow 2014 Pictograms
With three years to go until the event, yesterday saw the unveiling of the much anticipated 2014 Commonwealth Games pictograms, created by Tangent. FFF can also now reveal the first public viewing of the designs in motion.
Using elements of the games identity – designed by Marque in 2010 – the pictograms use the 2014 logo’s concentric rings as the foundation from which to build the set. This use of the geometric shapes creates a flexible base, allowing enough leeway to create the range of physical movement required to represent 17 different events.
(feel free to post your thoughts)
Posted by Jack on
6 comments
22nd Jul 2011
3:12 pm
Inevitably I think some of these are better than others – but overall an excellent set… the more I look at them the better they get! Ping pong and wrestlers are definite faves.
26th Jul 2011
2:49 pm
Any set will inevitably be judged against Otl Aicher’s 1972 masterclass in simplicity, but these tick all the right boxes for me. A lovely set of pictograms that references the overall brand, clearly communicates each sport, and individually they look poised and energetic. Thumbs up from me.
27th Jul 2011
6:18 pm
Interesting style. I’ve never seen anything quite like this.
28th Jul 2011
3:46 pm
Lovely set of icons for the Glasgow Commonwealth Games! Serves the identity by Marque justice.
Really like the swimming, running, gymnastics and hockey. Agree with Tom on the energy captured in each one.
Least favourites would be netball. wrestling, martial arts (these two look too similar – a high kick would have done for the martial arts)
Nice contrast between the primary and secondary information within the icons too (bike, balls, second person etc…)
28th Jul 2011
8:55 pm
Nice set, and do bear comparison with Munich 1972. I like the bike, clearly inspired by Chris Hoy’s massive thighs :)
30th Jul 2011
7:28 pm
I think these kick off where SomeOne’s designs for the London 2012 Sports Pictograms.
They take the ‘dynamic’ approach like SomeOne did too.
I wonder is there are a set of ‘small size’ applications. SomeOne did a whole related set for these.
I prefer SomeOne’s set. But admire the ambition behind these.