The new low carbon D&AD Annual Looks like the first I would actually like to take a real good look at. Refreshing to see that it has not become a self indulgent plaything for the designer. D&AD Annuals should be about celebrating and showcasing the best of design and advertising. In my opinion the annual itself should merely facilitate the showcase of this work in a clean, organised, structured way rather than trying to grab all the attention itself. Harry Pearce and the team at Pentagram involved look to have done an excellent job in both the lean design and choice of sustainable materials to create what they suggest is the most carbon friendly annual to date. See more images of the process and a video on the cover shot at the Pentagram post.