Low Carbon D&AD Annual
The new low carbon D&AD Annual Looks like the first I would actually like to take a real good look at. Refreshing to see that it has not become a self indulgent plaything for the designer. D&AD Annuals should be about celebrating and showcasing the best of design and advertising. In my opinion the annual itself should merely facilitate the showcase of this work in a clean, organised, structured way rather than trying to grab all the attention itself. Harry Pearce and the team at Pentagram involved look to have done an excellent job in both the lean design and choice of sustainable materials to create what they suggest is the most carbon friendly annual to date. See more images of the process and a video on the cover shot at the Pentagram post.
4th Nov 2011
11:45 am
nice
4th Nov 2011
12:04 pm
Self Indulgent? You haven’t put the picture up with Harry Peace’s signature.
Fantastic idea and execution.
9th Nov 2011
9:52 pm
This looks like a very nice book that wouldn’t look out of place in my little old library. Nice and clean and totally agree with the Greig in that the design of the book should let the creative stand out from the pages. Crafted with skill… good old Pentagram.
Looking forward to getting a copy.
…Hold on is this the same Harry “Spooks” Pearce MI5? ;)