Glasgow studio O Street have a new site with a smattering of new projects. There’s some particularly strong branding work on show,
one of the more noteworthy examples being the new identity for the Scottish National Portrait Gallery. The identity was launched to coincide with the major refurbishment of the Edinburgh gallery’s landmark building, which re-opened to the public on 1 December. Focusing on the word ‘Portrait’, the typographic mark can change its character to reflect the wide range of the art and colourful personalities that the collection presents. Great example of a simple, well executed and flexible concept. It seems there’s plenty more where that came from too.