BBC Olympics 2012
The BBC unveiled the title sequence and marketing campaign for the London 2012 Olympic Games today. A 60-second trailer was broadcast during half-time in the Euro 2012 final last night. Based on a “Stadium UK” concept, the animation will be seen on television coverage throughout the summer.
Put together by creative agency Rainey Kelly Campbell Roalfe Y&R with outstanding animation by Passion Pictures and produced by Red Bee Media.
The slightly exaggerated features of the characters are spot on. It’s got great pace and energy and certainly get’s me pretty excited about the olympics. Imagine a game-developer actually making a game to that high a standard for the olympics instead of the usual ‘throw away’ olympic games console title!
What do you think?
2nd Jul 2012
9:02 pm
Thought this was fantastic.
3rd Jul 2012
8:30 am
Awesome!
4th Jul 2012
9:08 am
Very nice. The BBC have done a good job.
4th Jul 2012
12:44 pm
I think this is brilliant, can’t wait to see more of it.
4th Jul 2012
1:43 pm
ho hum – a little incrediblesesq?
5th Jul 2012
7:10 am
lovely work from Passion as always, but you do wonder why it wasnt done with live action? budget? also after 30 years fo CG we still cant get rid of the grey mid tones? life isnt that grey even in the uk..
6th Jul 2012
12:18 pm
Was fascinated with this piece of work, very refreshing. Reminds me of the cool intros to computer game ‘Tekken’