Stedelijk Museum Amsterdam

The past few months a lot has been said about the new identity (or more specific: the logo) of the recently reopened Stedelijk Museum Amsterdam, designed by Mevis and van Deursen. Together with Erik Kessels from KesselsKramer they created the opening campaign ‘WE ARE OPEN’ that started a week ago. More images and movies (that are broadcasted on Dutch television) of the campaign can be found here.





I’m very much liking this, understated animation with perfect timing and flow.