Dumb Ways to Die
Public health and safety communication isn’t always the most creatively fertile field, which makes this campaign by Melbourne Metro all the more refreshing.
Dumb Ways To Die is a simple concept, executed brilliantly with charming illustration, witty animation and a soundtrack which will lodge itself in your head for the rest of the day. It’s perfect for a viral campaign and for all it’s humour, the key message of rail safety isn’t lost.
Posted by Jack on
2 comments
20th Nov 2012
11:27 am
This is a brilliant animation!
26th Nov 2012
3:58 pm
Good job… I really liked your animation!!