Gomez by Savvy Studio is a friendly neighborhood bar in San Pedro Garza García, Mexico. It’s concept is a mix of the common pub scene with graphic elements and contemporary art that blends the traditional and the innovative.
The use of different types of wood as well as warm and indirect lighting provides a welcoming atmosphere. The area behind the bar exhibits a grid that makes every article clearly visible. It also has two crystal carafes which, held by a simple mechanism, pours mezcal very easily.
An iconography was developed to communicate the bar’s identity and reinforce a modern and friendly feeling. A wallpaper that covers most of the interior grants the space with a classic sense of a pub but with a slight psychedelic twist. These details can also be found in applications such as the menu, advertising and signage.
The exterior can be set up or taken down in a flash. It consists of a wooden fence with a basic assembly system which evokes a typical American suburb backyard. This way, when it is time to close, it only takes a small staff to—literally—make the place disappear.