Mexico-based design firm Estudio Yeyé is steadily making a mark on its local cafes, bars and bakeries in the country’s northern city of Chihuahua, transforming the interiors with fresh branding and clean, inviting graphics.
The studio works across multiple fields and formats, but the team’s recurrent use of illustration throughout its portfolio is particularly striking, conjuring a colourful cacophony of cubist graphics, intricate pen-and-ink illustration, stark vector images and even cave painting-style markings.
Of particular note is Estudio Yeyé’s detailed print and linework for local canteen El Aguafuerte (look out for the drunken ‘rural Mexican’ in a bottle), not to mention its Picasso-parodying branding for Faenas – a restaurant specialising in regional cuisine – and stunning industrial identity for local bakery/cafe La Central.
Of the latter, Estudio Yeyé creative director Orlando Portillo says the challenge was to reinterpret the manufacturing aesthetic of downtown Chihuahua, where La Central is based.
“We wanted to develop a look and feel based on the graphic look of the Chihuahuan industry in the 50s, where everything was handmade,” he explains. “For us, La Central is a little ‘factory’ of coffee and bread.”
You can check out the rest of Estudio Yeyé’s well-crafted work here.