Design agency Music in collaboration with Universal Music have joined up for a charity project in aid of the Teenage Cancer Trust called Secret 7″. The aim of the project is to raise awareness and funds for the Teenage Cancer Trust through the exhibition and sale of 700 limited edition vinyls each housed in a one off, original sleeve designed by a vast array of designers, illustrators, celebrities, musicians and kids from the Teenage Cancer Trust. 7 current recording artists have each pressed 100 limited edition 7″ vinyls of one of their own songs and it’s these songs which will be the inspiration for the sleeve art.
Part of the project was to hold a competition through online marketing agency Talenthouse, where 1000′s of people submitted sleeve designs for 1 or more of the 7 tracks. 50 designs for each track were picked from all the entries by the artist themselves and the chosen designs will be on display and for sale at the exhibition. The remaining 50 sleeves for each track are being designed by the likes of Mr Bingo, Ben Lamb, Si Scott, Deanna Halsall, Pete Fowler, Jody Barton, Jeffery Bowman, Inky, Johanna Basford, Shaw & Shaw and various artists from Hadsome Frank Illustration, CIA, Heart Illustration to name but a few.
The total of 700 sleeves will be displayed in an exhibition at the Idea Generation Gallery in Shoreditch over Record Store Day and sold to raise money for the Teenage Cancer Trust. A great project for a great cause find out more and get involved here