It’s launch day at Fontsmith! Phil Garnham’s FS Emeric superfamily is now ready to try and buy after over two years work. But there’s more going on to welcome this new family into the world.
“Emeric is a kinetic type. An optimistic typeface which marries precision with expression, geometry with movement and functionality with humanity — a classic working sans serif with a distinct and individual character, open to whatever shape the future may take.”
We’re already used to beautiful specimens from the foundry — ‘10 Years in Type‘ by Thompson Brand Partners delved in two Fontsmith’s history — and this time round Believe in® have designed a fantastic booklet and poster, along with a microsite created by Taylor / Thomas.
The celebrations don’t stop there — Phil also asked eleven of his heroes to create a poster, each using a different weight of the typeface. Contributors include Build, Studio Dumbar, Pentagram, Non-Format, Manual and Bibliothèque, all screen-printed on Colorplan by Dan Mather in a limited run of 50. You can see the whole set here. Lucky customers buying two or more weights of FS Emeric will receive one randomly selected poster (while stocks last).
Here’s some background information from the team:
FS Emeric — a landmark new typeface launched by Fontsmith
The original brief that Phil set himself carried a bold ambition — a sans serif typeface that was capable of adding a fresh new voice to the classic modernist fonts.