Back in November we posted that Man vs Machine were working on a full rebrand of the now iconic More4 identity. This generated a lot of debate, with Greig getting “the feeling this is going to move like a flip clock”.

How right he was – earlier today MvM unveiled the new identity featuring “Live-action idents see the brand break out into the real world in the form of mechanical ‘flippers’”.

Initial reaction to the logo received varied results, the majority of people reserving their judgement until they had seen it move. And move it does. I for one, think it’s a breath of fresh air, lovely to see the identity break out into the the real world.

What do you think?

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A micro mince-meat action hero.

“Bruce is an award winning animation that explores how advances in open-source synthetic biology allow a young man to grow his very own action hero from a lump of minced meat.”

This is a magical little animation. The story is multi-dimensional, the characters are complex. There’s more meaning in this three and a half minute short than your usual Hollywood blockbuster.

Admittedly, this is a couple of years old. But, I’ve never seen it and I’m not sure many others have. Oh, and the green-jumpered villain of the piece looks like a guy I used to work with.

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Also check out their interview with the Creators Project or IDN…

Thanks to Nicolas Tual for the tip!

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Epic launch of Nokia Lumia 800 phone. They hooked up with deadmau5 and using the world’s most advanced 4D technology created an amazing light show at the Millbank Tower, London.

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Jamie Wieck (of Airside) is a designer who illustrates, an illustrator who directs and a director who writes.

Available to hire for independent, freelance and collaborative projects from January 2012.

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Apologies if you’ve seen this before (it is over a year old), but I felt I had to share it for those who haven’t. Dentsu London and BERG teamed up to create Making Future Magic — an interesting twist on the term ‘motion graphics’. It’s crazy but makes sense, technical but also somewhat old school. Sit back and enjoy.

Thanks to Rob for the link.

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Nelson Boles‘ animation ‘Little Boat’ is amazing.
So delicate, so well observed. Really, really lovely.

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Loving the work of Carlo Giovani who it turns out we’ve featured back in 2008, check out his awesome papercut work including some great animations.

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Johnny Kelly’s latest animation, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

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BBC Worldwide approached Weare17 with a script full of interesting facts for a series of short animations for their factual entertainment channel BBC Knowledge.

This first spot takes us on a factual journey with a circular theme; exploring how circles keep cropping up in the history of the earth and ending with their very own circle; in the form of the BBC Knowledge logo.

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