This week we launched out latest interactive masthead collaboration with Jeffrey Bowman. We had a chance to chat to the illustrator and designer, who left the UK for a log cabin in the Norwegian country side, to ask him about his new surroundings and how he had to adapt his working process.
Hi Jeffrey, can you tell us a little about where you are these days and what lead you to Norway.
At the moment I’m based in a place called Hemsedal, which is a mountain village about 4 hours north of Oslo. It’s a pretty incredible place, based around an active outdoor lifestyle. In winter it’s Norway’s snowboard capital and in summer it turns into a hive of outdoor activities from climbing, hiking, fishing, camping, downhill mountain biking and so much more. It’s a super chilled place with a really easy pace of life, which is one of the reasons I ended up here.
One of my students from my time at Shillington College lives here, so I came out to visit last summer. I love the mountains and being outdoors, hiking, climbing and snowboarding and the lifestyle that goes with it, so when I came to visit for 3 weeks I fell in love with the place. I was really sad to leave after my trip, it was like I’d found my second home, so I decided that it was a lifestyle I wanted, so packed up and moved here in January.
Everything is possible here, in summer the 19 hours of sunlight means you can do so much with each day, we call them ‘double days’. I go to the studio do 5-6 hours of work and then head out to explore. Winter is different the daylight is around 5-6 hours and its down to -25 for a lot of the time so you spend your time between boarding and working.
And if I’m honest I really got wore down by the city and the 8-6 everyday, I never felt like I had a life, it got tipped way out of balance, juggling a full-time teaching job and freelance. Plus dealing with the daily encounters of Manchester. I loved my time there and the people I met, but city life can be tough and ugly, so I opted out. I still have dreams or ‘nightmares’ of being back in a city and not being able to get back to Norway haha. At the moment I do feel like I’ll be sticking here for a few years, it’s the right lifestyle for me. I’ve swapped sirens for the sweet bird sounds and the chavs for mountains.
What’s your new work space like?
I work in a log cabin called ‘Igloo’. It’s in the village centre, set up as a shared studio space by Anki Grothe (photographer) and Mari Soderholm (graphic design and former student of mine). It’s a really cool space, it’s as authentic as you can get! I love working down here, I think anyone freelancing needs a space to work, and for me it’s the dream I’ve always had, a cabin tucked away in the mountains.
The creative community here is really strong so people come by to work from here a lot, and we have regular exhibitions from local creatives. There is a good sense of community and it’s building stronger as we go.
What are you currently working on?
I’ve just finished the cover of issue 15 of The Albion BMX magazine (it should have been issue 13 but it got put back and added too quite a lot), it’s been quite a ride doing that and I’m super stoked to see it finished. It’s 15 famous BMX spots from around the world made into one crazy ‘dream’ spot! I’m also working on more promo material and branding for Sheffield Uni. Also a range of longboard and decks for a Brazilian skate company and off the back of that I think I’ll be re-branding them too. And I’m also working on a ton of other small branding projects including Sim Warren who is a videographer, working on graphics and branding for his video ’64 Days’ which documents his trip through the national parks of America filming the wildlife and mountains.
And as always I have personal projects I’m working on, one of which i’m currently in talks with to produce a book all being well.