For the last four years Tangent has been responsible for developing the brand for the recent Glasgow 2014 Commonwealth Games.

After inheriting the logo four years ago the Glasgow-based design studio went on to shape every aspect of the Games brand identity. Early projects included Pictograms, an official typeface, a set of sub-brand logos and the interior graphics for the Organising Committee headquarters. They didn’t stop there, the total of 500 projects also included the Official Ticketing and Spectator Guide. As well as art-directing the TV graphics, and developing the creative strategy for the ‘Look of Games’ – the venue dressing, city dressing and sports equipment at Games-time.