Lust is a serif typeface designed by Neil Summerour and released through Positype, described as a “typographic guilty pleasure”.

If Lust seems both new and familiar, that’s because it is. The series unapologetically channels Herb Lubalin, but produced with a deliberate, contemporary twist. Intended to be set large, the typeface boasts 3 widths and 5 weights and matching italics for both the Regular and Didone variants (that’s 60 fonts in total).

To celebrate the release of the typeface, photographer Daniela Nomura & Neil Summerour collaborated to create a “visual narrative” for the Lust Pro release, inspired by the human form. You can see the result here.

Lust Pro is currently 50% off for a limited time.