With only 76 days to go until this years Brazil World Cup, Nike have been turning up the heat with the launch of their new kits. With some really nice gear being brought out there’s also the job of promoting it all – and in France’s case, they’ve worked some real magic.

Bringing in French graffiti artist and typographer Alexis Taïeb, together with Nike’s in house creative team the French squad now carry not only a really nice kit but their own handcrafted identity to match – “Provoque le Destin”.

To see more from the campaign hit the Read More, and to see more from Alexis head over to his portfolio here.