The Hudson Yards development is Zaha Hadid’s first permanent residence in New York with only 39 properties – the most desirable valued at $65m.

Mother Design was tasked to create an identity and marketing platform worthy of this landmark location. Inspired by the iconic names of fashion – Chanel, Dior, Saint Laurent the building is named after the architect and the identity designed to be artistic, progressive and luxurious – from the printed collateral to an innovative website to an immersive sales experience.